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Must attend for all marketers and brand owners

London, July 16 2001…. Penton Media Europe, the name behind the Internet World conference and exhibition, today announced SMS 2001, the first UK event to help businesses and brand owners understand and harness the marketing power of the Short Messaging Service medium.

“SMS took the world by surprise,” explains Jenny Fuller, SMS 2001 Event Manager, “It wasn’t hyped, so it didn’t suffer the WAP backlash. Now, companies are trying to put that consumer acceptance to work and come to grips with what SMS can do for their brands and their businesses – and that’s what SMS 2001 is all about.”

Sponsored by three of the mobile industry’s flagship trade bodies - the Mobile Data Association, the Wireless Advertising Association and the Wireless Marketing Association -
SMS 2001 ( comprises:

The SMS 2001 conference - the SMS industry’s first dedicated conference for businesses users will cover the business models, strategies and pitfalls of SMS as well as an introduction to the technology behind SMS. Topics will include:

• SMS Permission Marketing

• Entertainment, gaming and chat

• CRM services and alerts

• Handling inbound SMS

• Designing simple services that work

• The SMS Intranet and B2B applications

• The future of messaging: 3G and beyond

The SMS 2001 exhibition – the SMS industry’s first dedicated exhibition running alongside the conference, giving delegates and show visitors the opportunity to discuss SMS issues with the specialist providers who really know the platform.

Industry networking - Recognising that partnerships are an important part of the emerging SMS market, SMS 2001 will create opportunities for delegates, conference speakers and exhibitors to network at informal lunch and evening sessions.

SMS 2001 will take place on 2 and 3 October at Olympia 2, London.

Companies interested in taking part in SMS 2001 should contact Jenny Fuller on 020 8232 1600 x 233 or

Media queries to Bridget Fishleigh at Nomad Communications on 01273 624 442 or

This press release was distributed by ResponseSource Press Release Wire on behalf of Nomad Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit