NetValue, the European leader in Internet measurement and behaviour, today announced the signing of three major blue-chip companies to its Internet measurement service.
The BBC (incorporating bbc.co.uk and beeb.com), Tesco.com and MindShare have all chosen NetValue for Internet usage and behavioural analysis.
“Tesco.com is the largest on-line grocer in the world and has chosen NetValue to enhance their customer understanding”, said Richard Ramsden, Tesco.com’s customer insight controller. “Tesco.com were very impressed with the depth and ease of use of the on-line interface, and this will lead to detailed insight into customer trends and the most profitable affiliate deals to pursue.”
“By covering streaming, chat and instant messaging, as well as website visitation metrics, NetValue provides the most comprehensive tool for investigating Internet users”, said Matt Houltham, Business Director of m digital Europe, part of MindShare. “The flexibility of the on-line interface also allows us to interrogate the data any way our planning needs demand.”
NetValue’s unique data can show who is visiting an e-commerce website, who is making a transaction, which websites are most effective at customer retention, as well as the success of an advertising campaign. NetValue is also the only global company to measure the entire Internet, including all protocols.
Alki Manias, NetValue’s European vice president of sales commented, “Companies are starting to realise that understanding the Internet is about more than just visitor numbers; it’s about understanding how people are using the Net and getting inside the head of the online consumer. NetValue’s measurement methods are the most accurate available, and to have such well established blue-chip customers consolidates our position as the leader in Internet measurement.”
NetValue, a global leader in Internet intelligence, delivers unprecedented insight into online user behaviour, e-business, Internet trends and activity, by incorporating its superior technology and pristine research methodology.
NetValue’s technology provides us with the unparalleled flexibility and scalability to customise our offerings and tailor our products to meet clients’ specific business needs. It delivers the greatest depth and breadth of protocol measurement, capturing all Internet protocol activity including: web, email, chat, audio, video, games, instant messaging etc.
Founded in France in 1998, NetValue has operations in the UK, France, Germany, Sweden, Spain, Italy, Denmark, Norway, US, Mexico, Hong Kong, Singapore, Korea and Taiwan. NetValue clients include AOL, Freeserve, BBC, Tesco, NatWest, Mastercard, Procter & Gamble, Deutsche Bank and Morgan Stanley Dean Witter.
NetValue can be reached at: http://www.netvalue.com
Jannie Cahill, Marketing Manager
Tel: 020 7479 5761, mobile: 07956 873939
James Sherwood, Le Fevre Communications
Tel: 020 7563 6400
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