TELIA BREAKS WORLD MASS-CALLING RECORD WITH TELSIS PLATFORMS Tuesday 17 July 2001 PDF Print Swedish telco Telia has set a new world record for mass calling using programmable intelligent IVR and service control systems designed and built by Telsis. Handling a total of 4.9 million calls at a peak rate of over 1,000 per second during prime-time television, Telia successfully answered calls from the equivalent of more than a third of Sweden's population in just one hour. Typically, 50 or more televotes, competitions and charity fund-raising events are simultaneously running on the mass calling system, in conjunction with television and radio programmes. The most successful shows regularly clock up several millions calls in an evening. Telia pioneered mass calling and has gone on to secure its position as the world's most experienced - and largest scale - user of the technology. It first installed the Telsis mass calling solution in 1997 after competitive evaluations showed the UK-based manufacturer's platforms to be the most highly developed. The telco re-confirmed its choice recently by deploying further Telsis Ocean fastIP interactive voice response platforms at regional sites around Sweden in a deal worth more than £1 million. The Ocean fastIP is a high-performance intelligent peripheral supporting 120 ports with up to 3,000 hours audio capacity. "Distributing them throughout our network, but using a Telsis Ocean fastSCP service control point to manage them centrally, gives us the best of both worlds", explains Telia mass calling product manager Stewe Wahlström. "On-the-fly management becomes easy - we can even record new announcements and distribute them almost in real-time as radio or TV shows are aired. But it also means our network is not heavily loaded with calls in transit. Most callers will now be geographically quite close to a fastIP and we have the capacity on the fastSCP to handle 1,200 calls per second. I think we'll be breaking our own world record before too long." Under Wahlström's direction, Telia's mass calling service has successfully adopted a distinctly different business model to that used by other telcos. "It works so well because it combines Telsis' technology with our own business and marketing skills. Rather than sell the service to TV or radio broadcast companies, we work directly with programme producers. It means you get much closer to the point of creativity and can help them use mass calling to make their output truly interactive. We also don't charge them. The deal is effectively that we provide the mass-calling toolbox, and they advertise it." Wahlström's model means Telia's only revenue from mass calling is from successfully handled calls. "You need to be very confident that you've got the infrastructure in place to do it properly", he observes. "If a caller gets a busy tone and can't be bothered to try again, you've lost revenue and your business model doesn't work. That's why we value so highly our partnership with Telsis and depend on close co-operation. We've answered over 200 million calls and we haven't had a single major problem. Reliability is everything. Telsis promises us that the system will work. We promise our customers that it will work. And it does. A failure would be very high profile." Telsis' high-performance infrastructure and value added service platforms are in use around the world with major incumbents, mobile operators and many new entrants. With its headquarters, research and production site in the UK, Telsis has sales and support operations in Australia, France, Germany, Italy, The Netherlands, Singapore and Spain. For more information visit the website http://www.telsis.com -Ends- Further editorial information: Telsis Ltd: Adrian Swatridge +44 (0) 1489 885877 email@example.com Sage Partnership: Kevin Fiske +44 (0) 1189 344007 firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of The Sage Partnership in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.