The first half of 2001 saw 2.7 million new home Internet users in the UK, according to the latest results from Internet monitoring company NetValue, equating to a new user every six seconds between January and June 2001.
This compares with three million new users throughout the whole of 2000. There are now 13.9 million people online at home in the UK, accounting for 37.6 per cent of households. New Internet users spend longer online, their average session lasting 25.3 minutes compared with 18.8 minutes for all Internet users.
Profile of new users online in June 2001
There are now more women than men amongst people who got online for the first time this year – 55.6 per cent. Women account for 42.4 per cent of all Internet users. New users are also younger: 16.3 per cent of users newly online in 2001 were aged 14 or under. This age group makes up just 7.3 per cent of all home Internet users.
Big Brother breaks into top 25 most visited websites
The Big Brother website continued its phenomenal success in June, entering the top 25 most visited websites. 1.3 million unique users visited the site.
The success of Big Brother also saw a surge in visitors to channel4.com, up from 683,000 unique visitors in May to 1,250,000 unique visitors in June.
Top 10 best performing sectors, January – June 2001
Online chat was the highest growing sector in this period, growing by 123.1 per cent. 51.1 per cent of visitors in June were aged 24 and under, and 31.7 per cent were students.
The growing number of new Internet users who are women is underlined by some of the other best performing sectors: Women (up 53.8 per cent), Fashion-Beauty (up 43.9 per cent), and Astrology/Horoscope (up 22.2 per cent).
Top 10 Fashion-Beauty websites, June 2001
Littlewoods-online.com was the most visited fashion-beauty website during June, with visitors remaining on the site longest. The success of Big Brother this month also translated to its shopping site, buybigbrother.com, which attracted 153,000 unique visitors.
For all graphs and charts, please contact email@example.com
Are defined as a group of Web pages under the same name (i.e. Yahoo.co.uk comprises one domain).
Sites selling fashion and fashion related products: fashion, couture, perfume. Those sites selling clothing, as well as other unrelated products, are not included.
A NetValue Internet user is an individual who has connected to the Internet at least once during the reference period.
Reach is the percentage of unique visitors who visited a particular site at least once in the month.
NetValue, a global leader in Internet intelligence, delivers unprecedented insight into online user behaviour, e-business, Internet trends and activity, by incorporating its superior technology and pristine research methodology.
NetValue’s technology provides us with the unparalleled flexibility and scalability to customise our offerings and tailor our products to meet clients’ specific business needs. It delivers the greatest depth and breadth of protocol measurement, capturing all Internet protocol activity including: web, email, chat, audio, video, games, instant messaging etc.
Founded in France in 1998, NetValue has operations in the UK, France, Germany, Sweden, Spain, Italy, Denmark, Norway, US, Mexico, Hong Kong, Singapore, Korea and Taiwan. NetValue clients include AOL, Freeserve, BBC, Tesco, NatWest, Mastercard, Procter & Gamble, Deutsche Bank and Morgan Stanley Dean Witter.
NetValue can be reached at: http://www.netvalue.com
Jannie Cahill, Marketing Manager
Tel: 020 7479 5761, mobile: 07956 873939
James Sherwood, Le Fevre Communications
Tel: 020 7563 6400
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