Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.
There is site maintenance being carried out this weekend and there may be brief periods where we are unavailable. If so, please try again 10 minutes later.

Selling Director Adds e-Selling Component To Chordiant's Existing e-Marketing and e-Servicing Platform

CUPERTINO, Calif., and LONDON - July 17, 2001 - Chordiant Software Inc. (Nasdaq: CHRD), a leader in Unifying Customer Relationship Management (CRM) Solutions, today announced Chordiant Selling Director, an e-selling software product that enables Global 1000 enterprises to quickly produce dynamic, Web-based interactions targeted at their millions of individual customers.

"The addition of Selling Director is a solid step toward realising our vision of a complete, unified e-marketing, e-selling and e-servicing platform," said Chordiant chairman and CEO Sam Spadafora. "It is expected to generate revenue by enabling enterprises to effectively sell complex products and services on the Web. Selling Director interacts with the Chordiant platform to deliver intelligent select/configure/quote interactions for individual consumers."

With Selling Director, customers will be able to develop more dynamic, engaging Web interactions to increase close rates that will maximise revenue and customer acquisition, while reducing selling costs.

For the developer, Selling Director capitalises on J2EE and XML standards, making it faster and easier to create, implement and maintain superior Web interactions to reduce development costs, speed deployment and reduce ongoing maintenance expenses. Selling Director also integrates easily into an enterprise's legacy systems, leveraging information stored in enterprise databases, making it easy to connect with enterprise databases to streamline interactions. Selling Director also integrates into existing Web infrastructures to leverage performance and availability.

"Our application is extremely complex, so we needed a product that could generate real-time interactions for thousands of individual customers," said Paul Harrison, director of development for InsureZone. "It's our expectation that the intelligent interactions created by Selling Director will make it easier for our individual customers to purchase services, ultimately increasing our close rates."


Selling Director is a result of last month's Java server technology purchase from ActionPoint. The resulting thin-client, Web-based application will allow consumers direct access to enterprise business services and provide a single view for individual consumers, thereby exploiting Chordiant's Intelligent Customer Interaction Management (ICIM) platform.

Using Selling Director, individuals experience a dynamic dialogue that guides them to make selections based on the information they provide. This dynamic interaction reduces the likelihood that the customer will abandon the transaction before it has been completed. Intelligent recommendations and guidance are offered through user-friendly wizards or pop-up messages to help individuals make smart, accurate choices based on their unique situations and requirements. Selling Director automatically populates fields with information pulled from enterprise systems such as policy numbers, discount profiles or order history, providing users with an accurate and efficient interaction.

Chordiant's "Brains in the Browser" technology pushes business logic down into the browser and onto the individual's desktop in the form of DHTML and Javascript, minimising round trips to the server. Individuals are informed instantly about choices and entries are validated in real time.


Chordiant Software delivers a Unifying
Customer Relationship Management (CRM) solution based on Chordiant's branded platform strategy, the Intelligent Customer Interaction Management (ICIM) platform. Chordiant's ICIM platform provides highly scalable building blocks for developing and integrating flexible CRM solutions into customers' existing enterprise-wide systems.

No matter how consumers choose to communicate with the enterprise-through branch locations, Web, e-mail, telephone or wireless access-the Chordiant Unified CRM Solution provides a real-time, single view of each customer and a consistent, personalised process for every interaction. It includes a comprehensive business process engine, which allows companies to implement best business practices across multiple touchpoints. As a result of Chordiant's sophisticated Marketing Automation Business Services, marketers can maximise their ROI through the creation, execution and refinement of sophisticated direct marketing initiatives that span both traditional and online channels. Chordiant empowers high-value contacts designed to retain customers, grow revenue and drive profits during every contact.

In May 2001, Chordiant announced an asset purchase of the Java server technology from ActionPoint Inc. (Nasdaq: ACTP) for $7.2 million in cash and stock. In addition to the Java server technology, approximately 20 employees have transferred to Chordiant. The Java server and application components will accelerate Chordiant's J2EE application development efforts and provide Chordiant with an HTML/DHTML and Java JSP applications framework.

Headquartered in Cupertino, California, and London, Chordiant maintains regional offices in Boston; Chicago; Dallas; Manchester, New Hampshire; New York; Brentford, UK; Amsterdam; Paris; Munich; Sydney and Melbourne.

For more information you can visit the website


This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. For this purpose, any statements contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Words such as "believes," "anticipates," "plans," "expects," "will," "would," and similar expressions are intended to identify forward-looking statements.

There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements, including, among others, potential difficulties in the assimilation of operations, strategies, technologies, methodologies, and products of the acquired company; the risk of loss of key personnel of the acquired company; diversion of management attention from other business concerns; and business risks including the risk of variations in quarterly operating results, significant current and expected additional competition, and the need to continue to expand product distribution and service offerings. Further information on potential factors that could affect the financial results of Chordiant are included in risks detailed from time to time in Chordiant's Securities and Exchange Commission filings, including without limitation Chordiant's report on Form 10-Q for the quarterly period ended March 31, 2001, as filed on May 15, 2001 and the Annual Report on Form 10-K filed on March 27, 2001.

Also, statements in this news release related to the expected benefits of the transaction are subject to risks related to the timing and successful completion of technology and product development efforts; integration of the technologies into Chordiant's existing products; unanticipated expenditures; changing relationships with customers, suppliers and strategic partners; and other factors described in both the Securities and Exchange Commission filings listed above and other periodic reports filed by Chordiant with the Securities and Exchange Commission.

Click on the link below to see this news release as it appears on the Brodeur
News Room website and obtain full contact details.

Click the link below to login and update your company and subject preferences,
or personal details.

Click on the link below to have your login details re-sent to you.

This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit