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THEALE 17 July 2001- As the UK gears up to host the ELSA CPL
(Cyber Athletes Professional League) European Championships 2001, organiser
Edward Watson makes a plea for PC gaming to be taken seriously as a sport.



"We will have hundreds of skilled sportsmen along to the
Novotel in Hammersmith on August 3-5th and yet there will be no Henmania or
blanket TV coverage to cheer them along.



All because of ill-informed stereotyping and prejudice.
There are currently five million PC gamers in this country. Surely they
can't all be geeks." Says Watson, who is also founder of the UK PC gaming
bar, The Playing Fields.



According to Watson the games are both physically and
mentally challenging and conform to just about any criterion of sport that
you could imagine. "We will have about 300 people competing for big money
prizes-EUR30,000 in cash. At the same time another 300 enthusiasts will be
able to play, just for fun, in separate parts of the venue as well as join
the expected 1,000 spectators to watch the professionals, their idols in
action on huge screens.



"The guys play multiplayer-games like Quake III and Half
Life Counterstrike, which demand extremely high levels of skill and many
hours of training. This is a far cry from the sad loner single person shoot
'em up image that the media seems to be fixated with."



Peter Griffin marketing manager for sponsors ELSA, who make
the high powered graphics board that make PC gaming possible, insisted that
the sport is also highly televisual and deserves its share of TV coverage.
"There will be live video and action replays just like any other sport. Who
knows we could be looking at the cyber games version of the next David
Beckham, Tim Henman or even, dare I say, Goran Invanisovic!"



For more information visit http://www.elsa-cpleurope.com


Background ELSA


ELSA is one of the leading providers of Internet access and
computer graphics solutions for the PC. The company's product range includes
modems, ISDN adapters, ISDN and DSL routers, videoconferencing systems,
graphics boards and monitors. ELSA was founded in 1980 and today has more
than 650 employees. In addition to its headquarters in Aachen, Germany, it
also maintains subsidiaries in San José (USA), Taipei (Taiwan) and Tokyo
(Japan) as well as in London (UK), Paris (France), Milan (Italy), Madrid
(Spain), Stockholm (Sweden) and Eke (Belgium). Since June 1998, ELSA AG
shares are traded on the "Neuer Markt" (WKN 507 360) trading segment of the
Frankfurt stock exchange in Germany.


Edward Watson
The Playing Fields
143 Whitfield St
London W1T 5EP
Tel: 0207 692 0022
Email: ewatson@theplayingfields.co.uk



ELSA G.B. Ltd., 1210 Parkview, Arlington Business Park,
Theale, Berkshire RG7 4TY
Tel: 0118 965 7755 Fax: 0118 965 7756
Freephone sales no.: 08000 56 34 45
Web site: http://www.elsa.co.uk


ELSA press contact:

The Edge Partnership
Kim Williams tel: 01625 507 202,
Frank Smith tel: 01625 507 208 ,
Main No.: 01625 511966, Fax: 01625 511967
Email: first name @edge-pr.co.uk


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