QUADSTONE AND POINT PREDICT THE FUTURE FOR PROFITABLE CUSTOMER RELATIONSHIPS Wednesday 18 July 2001 PDF Print Predictive marketing software provider Quadstone and e-CRM vendor Point Information Systems have announced a strategic alliance and new integrated solution which could well signpost the way ahead for Customer Relationship Management (CRM). The alliance brings together two of the world's leading authorities in customer interaction and customer behaviour modelling. Point's unique multi-channel CRM solution, e-point, allows in-depth insights into customer relationships through the provision of integrated customer and channel data. Quadstone's advanced customer behaviour modelling software offers the ability to predict how customers will behave in the future. Aimed initially at the financial services sector, the combined offering is a timely recognition of the fact that financial services companies must - if they wish to be leading players in the marketplace - develop high-yielding customer strategies that can be modified quickly and dynamically to meet changes in customer behaviour and lifestyle patterns. The new partnership makes this possible by bringing analytical CRM and operational CRM together. Now that Quadstone's capabilities are available through e-Point's CRM management dashboard, financial services companies can plan, predict behaviour, adapt campaigns, execute and measure the ROI of marketing budgets in a streamlined process. The ability to overlay detailed understanding of what individual customers have done and are doing with probability indications of what they will do is an important new tool for customer-facing businesses, asserts Point's VP for marketing & alliances, Sarah Haskell: "With all the mergers and consolidations going on in financial services, market share, customer retention and counter attrition are absolutely key issues for companies in the sector. The FS industry needs a much more holistic applied CRM solution, and it needs it quickly. With the combination of e-Point's unique 'out-of-the-box' capabilities for strategy execution across all distribution channels and media and Quadstone's analytical capability, enabling enterprises to determine best customer strategies based on known customer buying patterns, together we have now delivered that solution." The new partnership between Quadstone and Point highlights a distinct demand in the market for specialist vertical solutions. Dr Wolfgang Martin, a leading independent CRM analyst, explains: "As the CRM market settles down user organisations are looking for vendors that are not only familiar with their specific business drivers but also have demonstrated understanding of the types of data that they hold and how to use that to positively influence the behaviour of their customers. Both Quadstone and Point have proven expertise in the financial services arena providing a strong foundation for this partnership and market offering." After the recent launch of the e-Point Financial Services product, Extraprise market analyst John Roynon observed: "By listening to what its customers want, Point Information Systems has managed to develop a comprehensive eCRM offering designed to meet the specific needs of the retail banking industry. We're particularly impressed with its proactive counter-attrition and competitive clawback realisation capabilities. e-Point Financial Services should be of great benefit to retail banks as they seek to gain and retain customers, at a time when it is increasingly easy and tempting for these customers to bank elsewhere." Mark Smith, chief marketing officer at Quadstone, explains the synergies between Quadstone and Point: "Understanding customers through predictive analytics is vital to delivering successful eCRM initiatives. Just as vital is the know-how and team work it takes to put a winning solution together. Both Point and Quadstone have strong track records in helping financial services companies manage their customers to maximise profitability. " Quadstone and Point between them won four categories in the first ever Customer Technology Association Awards earlier this year - Quadstone with Best CRM Solution of the Year and Best CRM Application (Large Scale) and Point with Best CRM Implementation and Most Innovative Product. -ENDS- For more information: Beverley Mayle, Point Phone: 01753 748037 Email: firstname.lastname@example.org Web: http://www.pointinfo.com Sage Partnership Phone: 0118 934 4007 Email: email@example.com About Point Founded in 1989, Point Information Systems is a leading global provider of e-CRM solutions. Point's advanced product suite, e-point, uniquely enables companies and their partners to interact with their customers and prospects across any stage of the customer lifecycle and over any assisted or unassisted channel via any interaction media. Its broad marketing and sales functionality includes customer acquisition, retention and up/cross selling. It also helps companies get their products to market faster. Deployed in 19 languages in 35 countries, Point's products are used by mid-to-large sized organisations and multinational companies, including Allianz Group, Brann, BUPA, Commonwealth Bank of Australia, Dah Sing Bank, Deutsche Bank, Liberty Mutual, Maybank, MetLife, Newton Fund Managers, Overseas Union Bank, Verizon Communications, Virgin Mobile, and many others worldwide. Point has offices in the USA, Europe and the Asia Pacific Region. About Quadstone Quadstone helps companies maximize customer value and generate increased financial returns by understanding, predicting and influencing customer behaviour in and across all channels. Quadstone offers software and services for specific industries, touchpoints and applications. These solutions improve the efficiency and effectiveness with which marketing users can address issues of customer retention, ROI, risk and response. Quadstone's international clients include market leaders in the financial services, retail/e-tail, telecommunications and marketing services sectors and include CVS, GUS, Fingerhut, Barclays and Vodafone amongst others. Founded in Edinburgh, Scotland in 1995, Quadstone now also has offices in London, England and Boston, Massachusetts. For more information visit www.quadstone.com. Quadstone is a trademark or registered trademark of Quadstone Limited in the United States, United Kingdom, European Union and/or other countries. All other product and company names are the property of their respective owners. This press release was distributed by ResponseSource Press Release Wire on behalf of The Sage Partnership in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.