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***NOT FOR PUBLICATION OR BROADCAST UNTIL 00:00 GMT HRS 20 July 2001***

3G LAB, the Cambridge (UK)-based multimedia software developer for next generation mobile communications, today unveiled its Mobile Multimedia Studio to accelerate development of content rich mobile devices.

The 3G application development service is an essential service for network operators, application developers, content providers and even handset manufacturers enabling them to develop next generation mobile applications in a prototype 3G environment. The Mobile Multimedia Studio provides content providers and owners for example, broadcasters and publishers the opportunity to explore highly interactive, content rich mobile services ultimately accelerating the deployment and adoption of 3G.

The Mobile Multimedia Studio comprises a software suite, which 3G LAB has enhanced and licensed to run on a handset designed to emulate the look and feel of next generation mobile services. 3G LAB's multi-disciplined team of technical architects, graphic designers and web developers will work with customers to design and develop a tailored concept application allowing organisations to realise the opportunity, design, develop market test and brand their mobile content and services. The Mobile Multimedia studio enables network operators, device manufacturers and content providers to test the functionality, capabilities and design of their target applications and content on next generation mobiles.

Mobile service providers will prosper with interactive multimedia services that consistently captivate and stimulate users,¨ says Bob Last, Sales and Marketing Director of 3G LAB. But the challenge is, in reality, one for all organisations with a stake in the mobile world. Services provided to a mobile must delight the users, who will expect much more from their multimedia devices than they do today. In addition, the ability to personalise and brand unique mobile services will be essential to sustain a prominent position in the wireless market. The Mobile Multimedia Studio from 3G LAB is a key step towards realising the potential of 3G mobile communications.¨


About the 3G LAB Mobile Multimedia Studio

A mobile multimedia demonstration service is available for viewing on http://www.3glab.com/3mdemo/journalist showing mobile localisation services, personalisation, advertisements, transactions, film reviews, music clips, animation, communication, health, banking and travel services.

The Mobile Multimedia Studio software suite includes

- 3G LAB enhanced Video player (mPeg TV) playing embedded video clips anywhere on the screen, at frame rates up to 25fps.

- 3G LAB enhanced Audio player (xAudio) supporting MP3 format giving you a wide choice of sound effects, including background soundtracks

- 3G LAB Rocker Navigator - a single-handed, key-driven navigation using the programmable overlay keypad

- 3G LAB Text scroller to aid simple keypad/board navigation

- 3G LAB Push Pad offering an unlimited number of hotspots to emulate keypad navigation

- Animation Engine, controlling high definition graphical sequences

- Wireless LAN, operating with single or multiple users


About 3G LAB

3G LAB was formed in March 2000 and develops multimedia software for the next generation of mobile networks and devices based on the UMTS worldwide standard. With both product development and consultancy arms to the business, 3G LAB's customers include mobile network operators, mobile content providers and mobile device manufacturers. 3G LAB is a significant contributor to open source projects in the mobile Internet space.

Visit http://www.3GLAB.com for further information.

For further information please contact:

Vicky Robertson
AxiCom for 3G LAB
+44 20 8600 4621
vicky.robertson@axicom.com


This press release was distributed by ResponseSource Press Release Wire on behalf of AxiCom in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.