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No more queuing for visitors to the spine-chilling leading tourist attractions

e-InBusiness, specialist in transactional e-commerce systems, has enabled to increase ticket sales with a new efficient on-line web site. The project to build a new Ticket & Gift Shop using proven technology took just three months and replaces a previous system that was difficult for customers to use.

The new on-line store enables visitors to the site to buy tickets for The London Dungeon, The Edinburgh Dungeon, The York Dungeon and The Hamburg Dungeon and to buy a selection of unusual and macabre gifts. Customers choose which language they prefer, English or German, and which currency, Sterling, Deutschmarks, Euros or US Dollars. The system automatically calculates the relevant taxes applying VAT where appropriate, transparently to the customer.

The person making the booking receives a confirmation email, which when printed acts as an e-ticket. People booking online gain the added benefit of fast track entry, which saves queuing. On-line reports of tickets sold are available and each attraction receives a daily email with details of the online tickets booked for that day.

Orders for gifts are automatically transmitted on-line to a fulfilment centre

Chrissi Drunk, project manager at Merlin Entertainments, the owner of the four Dungeons commented, “We set e-InBusiness very tight deadlines, and they were very committed to meeting those deadlines.

“Ticket sales have increased since we introduced the new site. Customers like to see a separate area of the web site with a security policy and privacy code, a terms and conditions process and then the secure payment area. This builds people’s trust. e-InBusiness’s experience in this area has been invaluable to us.”

Bob Grindley, commercial director at e-InBusiness added, “Designing the Dungeons gift shop was an ideal project for us. The end result is an application that is very easy to use that keeps the many complexities behind it hidden. We strongly believe in using proven technology to develop systems that are efficient and easily maintained. The Gift Shop at is a prime example of this.”


Notes to Editors

About Merlin Entertainments

Merlin Entertainments Group Limited was formed in January 1999 following a management buyout from the attraction division of Vardon plc. Core to its present business are the Sea Life and Dungeon visitor attraction brands which between them generate profit of around £7 million.

The London Dungeon was opened in 1975 and occupies a disused railway arch by London Bridge. York Dungeon, a smaller version was opened in 1986. The Edinburgh Dungeon followed with Hamburg Dungeon opening in 2000.

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About e-InBusiness

e-InBusiness Limited is a specialist e-commerce system builder, based in High Wycombe. The company enables organisations across the UK to sell their products on-line through the Internet. Clients use e-commerce systems from e-InBusiness to sell to both consumers and to other businesses.

e-InBusiness provides consultancy, web site design, software development, secure payment systems, reliable 24 x 7 hosting, training and support services.

e-InBusiness works with its partners to deliver cost-effective solutions using proven technology. e-InBusiness is an accredited INTERSHOP partner. Award-winning INTERSHOP software is the core e-commerce technology used by e-InBusiness. Other partners include WorldPay plc, Datacash Limited and NetBanx Limited for secure multi-currency credit card payment services, Rednet for ISP services and XO for co-location services. e-InBusiness is an authorised member of the Compaq Solutions Alliance programme.

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Or contact:

Bob Grindley/Michelle Robins
Tel: 01494 614530

Andreina West/Mary Phillips
PR Artistry Ltd
Tel: 01491 636191

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit