Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Diary date:
Thursday 13 to Saturday 15 September 2001, MIRROR EUROPE conference & competition, Sweden

The changing role of the media in shaping and expressing European regional identity will be explored at a new event, for journalists, broadcasters, web producers and academics, happening in Sweden this September.

MIRROR EUROPE is being staged - from 13-15 September in Umeå, northern Sweden - as a response to the rising interest in devolved government which can be seen across Europe.

Over four days, the event will offer a broad range of seminars looking at the roles which the broadcast and electronic media can or might play in influencing a region’s image, identity and development. It’s finale will be an awards ceremony - distributing prizes to the tv and web productions which best exemplify how to tell regional stories and/or celebrate multi-culturalism.

MIRROR EUROPE spokeswoman, Karin Arvidsson, says: "Europe’s traditional boundaries are becoming blurred in many ways and the changing scope of the media is fundamental here. Cheaper, simpler communications technology means special interest groups can easily set up their own web channels or produce programming. At the same time, satellite transmissions mean messages can be beamed into a region from well beyond the old centres of influence."

"We felt it was time to focus on the media’s role in this. How is regional identity created and conveyed? How does media coverage of the Europe’s different regions influence people inside and outside of these areas? And what will be the impact of IT and digital developments in giving Europe’s regions a ‘voice’."

Speakers already booked to appear at MIRROR EUROPE include Debra Daugherty (USA), who looks after Scandinavia for the international news channel, CNN (USA); Andy Griffee, Controller of the English regions at the BBC (UK), Tim Johnson, (Denmark), from the commercial broadcasting channel TV2; and Denis Fortier (France), a key figure in the narrowcasting organisation, Canalweb.

National Newspresenter at TV4 Sweden, Petra Nordlund, will be the host at MIRROR EUROPE’s awards ceremony. Prizes to be given include the European Committee of the Regions Award, for the tv production which best reinforces the identity of a European region; the New Media Regional Production Award, for a regionally produced web production; the Innovation Award, for new tv or web formats or production ideas, and the BBC TV Award, for the regionally-produced programme which best reflects a multi-cultural society.

Updates on how to enter for the awards, the developing line-up of speakers, the times and themes of the seminars and delegate registration, are available from Mirror Europe, Umeå City, Town Hall, 901 84 Umeå, phone: +46 90 16 12 60, or at the website:

Karin Arvidsson said: "Our city is a good illustration of why MIRROR EUROPE is needed. It’s in a beautifully scenic and culturally rich region - one of the fastest growing parts of Sweden where both the population and economy are booming. But that’s not necessarily the image conveyed by the mainstream media. It’s these gulfs of understanding, and how to bridge them in the new media landscape, that we will be seeking to explore."

Media enquiries

Mirror Europe Office:
Phone: +46 90 161260
Fax: +46 90 163208

You can also call or email:

Karin Arvidsson
Project Manager
Mobile: +46 70 326 1240

Carina Möllerberg
Conference Director
Mobile: +46 70 646 2038

Anna Olofsson
Marketing Manager
Mobile: +46 70 652 0656

This press release was distributed by ResponseSource Press Release Wire on behalf of Mirror Europe in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit