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HARROGATE, NORTH YORKSHIRE – 24 July 2001 – the successful UK telecom company based in Harrogate, has launched a new call service, ecall Direct, that instantly saves money on call charges for businesses and customers alike. The ecall Direct service provides companies with an 0845 local rate phone number which instantly delivers calls to their existing phone lines; their customers pay only the cost of a local call no matter where in the UK they are calling from, while the business pays absolutely nothing in call charges to receive the call on their existing phone lines.

Most telecom providers charge a premium for the calls on top of a hefty yearly subscription. BT, for example, charges businesses 7p per minute +VAT while the customer still pays for a local rate call. Instead, just charges a fixed annual subscription of £39.99+VAT and a small one-off set-up fee of £19.99+VAT. For less than £60+VAT a business can have a Local rate 0845 number pointing to its existing business phone line and save 100% on call charges.

Benefits for business and their customers:

· Businesses pay absolutely nothing in call charges to receive calls

· Customers pay only for a standard BT local rate call from anywhere in the UK

· Existing BT local rate numbers can be moved with the same 100% charge savings

· Business only pay a fixed annual fee of just £39.99 +VAT

· There is no limit on the amount of calls that can be received through the system

· There is a nothing-to-lose FREE 14-day trial to show just how powerful the service is

“We are excited to be launching our ecall Direct service. I’d like to see every local business competing on a level-playing field with their national rivals. With our ecall Direct service businesses can hand out a UK local rate phone number, safe in the knowledge that it is not costing them a penny in call charges,” says Mark Oglesby, efax Ltd Managing Director.

Introduced by Oftel to help customers understand call charges, 0845 numbers are only ever billed at standard BT local rates so the customer knows that they are only paying for a local call. Research has shown that an 0845 number greatly improves a customer’s response to advertising, making it more likely that the customer will call a business with an 0845 number over its competitors.

How is efax able to do this? By using its edial discount calls network, the cost of delivering a call to anywhere in the UK is actually less than the charge for a local call. By passing these savings on to the customer, efax can empower businesses to receive calls from a local rate number without a charge per call penalty. Ecall Direct routes calls over the highest-quality fibre-optic network carriers and allows businesses to receive as many calls as they can handle. There is even a FREE 14-day trial, so companies can check the service works for them before buying.

Notes to editors: efax is a wholly owned, independent UK-based company established in 1997 to allow UK businesses to integrate internet services into their communications infrastructure by utilising existing office equipment. Efax offers fax and voice to email as well as email to fax services and discount call routing through the highest quality networks, helping UK individuals and businesses to work more effectively throughout a global marketplace.

For more information on ecall Direct visit the website at or call Clare Daubeney, Marketing Manager on 0845 458 2845 (UK Local rate); email

This press release was distributed by ResponseSource Press Release Wire on behalf of Efax in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit