Receptional.com, the web traffic generation specialist, reports that Yahoo.com is by far the most popular search portal in the UK, currently responsible for 21% of traffic. Figures for June for referring search engines also confirm the fact that the majority of UK web users search with .com sites rather than UK-based directories.
MSN.com and Google.com share second place in the rankings with 13% each. Goto.com and Altavista.com follow close on their heels with 11% each and only 8% can be attributed to AOL.com. The UK’s own Ask Jeeves and MSN.co.uk are also in the single figure percentage. Surprisingly Lycos.com accounts for only 3% of visitors to sites promoted by Receptional.com.
The statistics come as no surprise to Dixon Jones of Receptional.com. “Search portals like Yahoo!, initially designed for an American market, have an enormously high profile both on and offline. UK businesses who are really serious about creating an online presence still have to make US-based search engines and directories their prime targets, because that’s where people are looking.”
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Note for editors: A graph of the figures is available in Word format.
Receptional.com caters for the growing number of companies whose web site traffic fails to meet expectations. The company offers a portfolio of internet marketing services to maximise and monitor web site traffic.
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