What do users think of interactive television ?
Netpoll, Europe's leading qualitative research firm has researched and written the first comprehensive study into user attitudes to iTV.
The report known as 'Hands on TV' will be launched next Thursday 2nd August, in central London.
The comprehensive and indepth research covered seven UK cities and involved interviewing over 50 respondents face to face and studying their iTV behaviour over a period of time. This report looks at all aspects of iTV from the user's perspective.
The report has identified seven types of iTV early adopter groups, some examples of which have been termed Generation I, Armchair Athletes and Silver Sofas.
All media attending the launch will be provided with a free copy of the report priced at £ 1250 per copy.
Time : 3pm - 5pm
Date : Thursday 2nd August
Location : 2nd Floor, 9-12 Long Lane, London, EC1A 9HA
RSVP : email@example.com or 07887 955352
More information from : http://www.handsontv.com
Xavier Adam Public Relations
T 44 (0) 1892 617286 (UK South Office)
F 44 (0) 1892 617287
M 44 (0) 7887 955352
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