UK's premier call centre, telebusiness and customer management event
"Call Centre Expo 2000" shortlisted for two industry awards
Call Centre Expo 2000 (1) has reached the finals for the Marketing Event Awards 2001 in two separate categories, namely "Best Exhibition Marketing Campaign" and "Best Business Exhibition". The awards ceremony will take place on 28 September 2001 at the Royal Lancaster Hotel in London.
The Marketing Event Awards are a mirror to the industry. The objective for the awards remains constant: to honour proven effectiveness and creativity, thus encouraging the highest standards of excellence in the exhibitions and live events industry. The judges are looking for evidence of clear strategic thinking, innovation and effectiveness. More particularly, they will be looking for: understanding of the business issue or objective, innovative thinking and integration within the marketing mix, design creativity, creative impact and entertainment and effectiveness of the entry (improved business performance).
The shortlisted Call Centre Expo 2000 marketing campaign was aimed at building upon the success of the 99 launch event by becoming the UK's number one event for call centre buyers and suppliers. The ABC audited figures show that 6,088 people attended Call Centre Expo 2000 with 157 exhibitors. The event had a 54% increase in Exhibitors from 1999; a 60% increase in conference delegates compared to 1999 (with over 1,515 conference sessions booked up at the 2000 event) and a 42% increase in overall visitors (2).
Zahoor Ahmed, recently promoted to Group Marketing Manager for Call Centre Expo & Technology for Marketing; and mastermind behind the marketing campaign comments: "Despite the potential catastrophic effect of the national petrol crisis in September last year, Call Centre Expo 2000 smashed ALL targets set out at the start of the campaign," he continues, "we delivered greater numbers, a wider and higher profile of visitors, secured key company representation from organisations within the call centre industry and also managed to double the show's size!"
"Call Centre Expo 2000 delivered quality as well as quantity by attracting 67% of its visitors at Manager level or above, 45% of attendees from companies with 250+ employees and 60% having at least one call centre (3)," Ahmed enthused. "The strong branding, in the form of the chattering teeth, represented the call centre communications environment but also tied in well with our messaging, that is 'everyone's talking about it', thus compounding the show's number one position within the industry."
He explains: "The campaign was focussed in two directions - supplier and visitors. The supplier side was aimed at securing key company representation from organisations providing products and services across people & workplace, business process & strategy and technology areas. The visitor marketing campaign, on the other hand, was aimed at attracting greater numbers and building upon a strong visual brand, which the target audience could easily identify. Strong messaging was aimed to promote the benefits, business and personal, of attending the '…UK's premier call centre, telebusiness and customer management event'. The success of both campaigns ensured that the event provided call centre supplier and visitor communities with the best platform to conduct business."
The award nominations have been announced in the run up to Call Centre Expo 2001, now the UK's biggest and best telebusiness and customer contact management event, taking place from 9-10 October 2001 at NEC, Birmingham.
Call Centre Expo Portfolio Director, Mark Snell said: “We are delighted that we have reached the finals in these top-class awards, not just in one category but two! This is a real testament to the hard work of the team and the support and loyalty of our exhibitors. The phenomenal success of last year’s show has spoken for itself and we look forward to 2001's bumper event."
To register for your free entry to Call Centre Expo 2001, please visit http://www.callcentre-expo.com or telephone 0870 429 4520.
Notes to Editors:
(1) Call Centre Expo 2000 was held at the NEC Birmingham 19th –20th September, NEC, Birmingham.
(2) Source: Audit Bureau of Circulations
(3) Source: Audit Bureau of Circulations
About CMP Europe Ltd
CMP Europe Ltd. has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful events and publications in the UK include Com Europe and Call Centre Focus magazines and Networks Telecom Europe, GIS, Technology For Marketing and Call Centre Expo events.
CMP Europe Ltd is a leading provider of business to business marketing services and information to the hi-tech markets of IT, electronics and games. The expanding range of events, publications and on-line services benefit from CMP’s strong industry focus and, as part of CMP Media Inc, a unique global and regional reach. CMP Europe was formerly the IT, electronics and games interests of Miller Freeman UK. Further information about CMP Europe can be found at http://www.cmp-europe.com. CMP Media Inc. (http://www.cmp.com) is part of United Business Media, formally United News & Media plc. Further information can be found at http://www.unitedbusinessmedia.com
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