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Noetica’s Synthesys to be deployed at Institute of Technical Education in Singapore

Noetica, UK provider of easy-to-use call centre and CRM software solutions, has announced today that Toshiba Data Dynamics Singapore Pte Ltd (TDSP), has selected its Synthesys call centre software to supply businesses in Singapore .

The terms of this exciting new venture allow TDSP to sell Noetica’s Synthesys along with the March Networks 3200 Integrated Communications Platform (ICP) from Mitel Networks. Noetica has Mitel Connected status on both the March Networks 3200 ICP and the Mitel SX-2000 range of telephone switches.

The venture has already successfully secured a deal for the deployment of both Synthesys and a March Networks 3200 ICP at the Institute of Technical Education (ITE) in Singapore.

General Manager (E-Business) of TDSP, Kenneth Goh, comments, “We have found Noetica’s Synthesys is the perfect complement to the March Networks 3200 ICP. The installation for the ITE is a real example of three companies partnering to address the needs of the SME sector.”

Goh continues, “The high-pressure call centre environment in the Asian marketplace is as prevalent in the SME sector as it is in corporates and call centre bureaux, and it’s important for all users to be able to make rapid, dynamic changes to their campaigns to deliver consistently high customer service levels. The beauty of Synthesys is that it allows non-technical staff to design and modify callflows easily. We also intend to further the opportunities of Noetica’s Synthesys Call Centre Software throughout Singapore and Asia".

Commercial Director of Noetica, Keith Symondson concludes, “South East Asia is a burgeoning market for call centre operations, and Toshiba Data Dynamics is well positioned to make Synthesys the call centre software of choice in the region.”

Earl Johnston, commercial director for Mitel Networks in AP comments, “This is an exciting installation of an IP platform and call centre technology for the education sector and is leading the way for further installations of this technology”

About Noetica

Established in 1997, Noetica is a leading developer of innovative software solutions for successful management of any call centre. Noetica’s solution - Synthesys has been designed specifically to enable non-technical staff to have complete control of the call centre. Synthesys key features include customer relationship management (CRM); callflow/script designing, service call centre management and support; outbound campaign management; web compatibility and computer telephony integration (CTI).

Part of the privately controlled holding company the Scandex Group, Noetica is based in Clapham Junction, London, with strategic partners throughout Europe, Canada and the US. Noetica serves a broad range of industries, including the public sector, finance and telecommunications.

For further information on Noetica, please visit

Synthesysä is a registered trademark of Noetica

About Toshiba Data Dynamics

Since 1979, as a distributor of Toshiba communication and IT products manufactured by Toshiba Corporation, Toshiba Data Dynamics Pte Ltd (TDSP) has grown to be acknowledged as one of the leading telecommunications and IT companies in Singapore today. World-renowned for the leading edge technology, market dominance and quality products, TDSP’s ‘Dynamic Difference’ has made significant contribution towards making Toshiba, a leading brand in this challenging marketplace.

With technological advancement and an ever-changing business environment, companies strive to keep ahead by using the most efficient and effective tools to sharpen their business edge. TDSP has kept ahead with the pace and dynamism of the 21st Century by constantly improving it’s product offerings and investing in its human resource. More importantly, it has adopted the attitude to stay relevant in a challenging business landscape.

Today, its specialized business divisions are reflections of its core competence and vision for the future. TDSP’s specialized business units are:

- Telecommunications (Business Communications Systems)

- Mobile Computing (Notebook Computers, LCD projectors)

- Electronic Imaging (Copiers, Fax machines)

- Network Solutions (Broadband and Network Solutions Provider)

- E-Business (Solutions for Electronic Business, Customer Relationship Management and Contact Centers)

About Mitel Networks

Mitel Networks is a leading-edge provider of next-generation IP telephony solutions and a market-leader for voice and data convergence. The company creates advanced communication solutions and applications in the areas of speech recognition, wireless mobility, integrated messaging, and customer interaction solutions. The company also integrates voice and data infrastructures with its patented dual-bus architecture in its IP platform. Mitel Networks currently serves the education, hospitality, healthcare and government markets. The company is headquartered in Ottawa, Canada.

For more information visit

About ITE

ITE or the Institute of Technical Education was established as a post secondary institution on 1 April 1992, under the charge of the Ministry of Education, Singapore. The Institute is led by a tripartite Board of Governors chaired by Mr Eric Gwee Teck Hai, with representatives from the government, employers and unions. The executive arm of the organisation is led by the Director and Chief Executive Officer, Dr Law Song Seng.

Since April 1992, when ITE was given the task of upgrading technical education in Singapore, significant ground-breaking changes have taken place. Five years ago, the institution embarked on the ITE 2000 Plan. The curriculum was redesigned and ITE built an integrated network of modern campuses to set student life abuzz. As a result, a growing number of secondary school leavers have been showing interest in technical training. The institute is now an established post-secondary institution that gives school leavers, parents and the community an important educational option. .

Editorial Contacts

Interviews, photography and further information are available from Claire Adam or Natalie Johnson at MCC International.

Claire Adam / Natalie Johnson
MCC International Ltd
Tel: 01962 888100

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit