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BOULDER, Colorado, (July XX, 2001) — Athene Software Inc., has unveiled the newest release of its analytical CRM products designed for CSPs (Communications Service Providers) who want to predict customer behaviour and needs and determine the best way to serve the unique requirements of each and every customer. Athene’s iCRM™ suite 2001.2, includes new versions of APT Churn and APT Profitability. The iCRM suite 2001.2 is now internationalised, certified and available on a variety of platforms including: Windows NT, Windows 2000, and Solaris 7, and a wide variety of mail servers.

“This release validates Athene’s versatile native web product design, our vision of supporting multiple platforms satisfies the demands of the marketplace,” said Chris Larcinese, director of product management for Athene. “And by internationalising our product suite we are better positioned to deploy our solutions anywhere in the world.”


About APT Churn

First released in July 1999, APT Churn uses state-of-the-art machine learning models and advanced statistical techniques to provide customer-specific prediction and customer-centric solutions to maximise retention and allow management of customers by their profitability potential. APT Churn marks the industry’s first native web system that not only predicts the customers most likely to churn, but also suggests the best retention methods and campaigns designed to keep them as loyal customers.


About APT Profitability

APT Profitability also uses state-of-the-art machine learning models and advanced statistical techniques. Utilising Athene’s proprietary Advanced Predictive Technology (APT), APT Profitability provides individual cross-sell and up-sell campaigns and strategy recommendations prioritized in order of their likely acceptance and highest revenue based on the individual’s prior purchasing behaviour, current spending level and numerous other variables. The system can be used for highly targeted outbound calling or e-mail campaigns as well as for fielding incoming calls and making cross-sell / up-sell recommendations in real time.

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About Athene Software

Athene Software provides a suite of customer-focused Intelligent Customer Relationship Management (iCRM™) software which dynamically predicts customer behaviour, reveals the drivers or reasons for this behavior, delivers pro-active, real-time recommendations to all customer touch points and continuously learns with each customer interaction. Athene's predictive intelligence provides a 360-degree view of customers throughout their life cycle. Drawing on the expertise of some of the world's best domain experts and machine learning scientists, Athene enables telcos, ISPs, subscriber-based e-businesses and communications service providers around the world to proactively build and retain profitable, long-term and loyal customer bases. Athene Software is headquartered in Boulder, Colo. USA with offices in London, San Diego and Miami.

For more information call +1 303 786 7500 or, +44 (0) 1483 549 064 or visit http://www.athenesoft.com.


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