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Leading entertainment retailer keeps stores in tune with business
information using Citrix application serving


31 July 2001 - Citrix Systems, Inc. (Nasdaq: CTXS) today announced that
Virgin Megastores, a leading entertainment retailer, has implemented Citrix®
MetaFrame® application serving software to provide its 92 stores across the
United Kingdom with access to business applications. The Citrix
implementation is part of Virgin Megastores' strategic initiative to give
its retail locations up-to-date information on sales trends and availability
of in-stock merchandise for improved decision-making.


Virgin Megastores uses Citrix MetaFrame to provide cost-effective access to
several business-critical applications including Crystal Decisions, a sales
and inventory reporting application, as well as Intranet and email services.
These applications are centrally managed on Citrix MetaFrame servers and
deployed over a Frame Relay WAN to employees.


"The entertainment retail sector moves quickly, and with the fastest moving
stock lines shifting from day to day, it is essential that we keep each
store up-to-date with trading trends and stock information," commented
Mitchell Edmond, Head of IT, Virgin Megastores. "Our business communications
have improved immeasurably since the MetaFrame implementation because we
have an effective reporting system and standardised email access. We are
able to manage the delivery of information to our stores in a more
efficient, timely and consistent manner, thus enabling better-informed
business decisions."


Citrix MetaFrame is also expected to reduce the cost of IT administration
and support for Virgin Megastores. Management of the IT infrastructure is
now much easier with Citrix Resource Management Services, which allows
capacity planning, application tuning and performance troubleshooting. The
IT staff also find it more straightforward to upgrade applications, as they
need only be installed once on the server farm and they become instantly
available to all users within minutes.


"Virgin Megastores now has a reliable inter-store IT architecture, and
MetaFrame will form the basis on which it can build e-business initiatives,"
said Jane Rimmer, Marketing Director, Northern Europe, Citrix Systems. "By
improving application access and management, Virgin Megastore's
implementation will contribute to higher employee productivity, IT
efficiency and customer satisfaction."


About Virgin Megastores


Virgin Retail (UK) Ltd operate 92 entertainment stores in the UK and the
Republic of Ireland. Since the opening of the first Megastore in London's
Oxford St in 1971 Virgin have been at the forefront of innovation in home
entertainment retailing. As well as pioneering the Megastore concept, VMR
instore radio and listening posts, Virgin continually strive to provide the
customer with an exciting and rewarding retail experience.



About Citrix


Citrix Systems, Inc. is a global leader in application serving and portal
software and About Citrix
Citrix Systems, Inc. is a global leader in application serving and portal
software and services that provide personalised access to any application or
information source - whether Windows®, UNIX® or Web-based - through any
device, over any connection. Companies worldwide use Citrix technologies to
integrate applications, content and business processes into a pervasive
digital environment - a virtual workplace - offering seamless connectivity
and a consistent user experience across the Internet, intranets, extranets,
WANs, LANs and wireless networks. Citrix solutions drive cost efficiency,
productivity and enhanced e-business opportunities by enabling companies to
leverage existing IT resources and extend personalised information access to
employees, partners, customers and suppliers.


Citrix products offer rapid, cost-effective deployment and include
MetaFrame® application serving software, NFuse(tm) application portal
software, Citrix Extranet(tm) VPN software, XPS(tm) portal software,
application management products, and Citrix Independent Computing
Architecture (ICA®), a core application serving technology. The company
markets its application serving products through a well-established reseller
channel and sells its portal software products directly to customers to
provide the level of customisation they need. Citrix is traded on the Nasdaq
Stock MarketSM under the symbol CTXS, and is part of the Standard and Poor's
500 Index. Citrix is headquartered in Fort Lauderdale, Florida.

For more information, please visit the Citrix Web site at http://www.citrix.com



For Citrix Investors


This release contains forward-looking statements which are made pursuant to
the safe harbor provisions of Section 21E of the Securities Exchange Act of
1934. The forward-looking statements in this release do not constitute
guarantees of future performance. Investors are cautioned that statements in
this press release which are not strictly historical statements, including,
without limitation, statements regarding current or future financial
performance, management's plans and objectives for future operations,
product plans and performance, management's assessment of market factors, as
well as statements regarding the strategy and plans of the company and its
strategic partners, constitute forward-looking statements. Such
forward-looking statements are subject to a number of risks and
uncertainties that could cause actual results to differ materially from
those anticipated by the forward-looking statements, including, without
limitation, risks associated with the following: the success of the
company's MetaFrame product line and the acceptance of the company's ICA
protocol; the company's ability to develop and commercialise new products
and services; the company's success in expanding into new geographic
markets; the company's ability to expand its core business in large
enterprise accounts; the company's ability to succeed in the transition to a
paper/electronic licensing model; the size, timing and recognition of
revenue from significant orders; increased competition, including potential
competition from Microsoft and other companies; the results of the company's
iBusiness and other new licensing programs; the rate of growth of the ASP
market, and the company's ability to continue to develop and market products
to meet the requirements of this market; the proportion of revenues derived
from distributors, OEMs and other channels; changes in the company's pricing
policies or those of its competitors, including Microsoft; the costs of
developing, acquiring, or integrating new technologies or enhancements to
existing products; the company's ability to successfully integrate and
manage merged or acquired companies; the company's ability to develop new
products, extend existing products, and maintain or develop such company's
customer and employee relationships as a result of such merger or
acquisition; the company's reliance upon its strategic relationships with
Microsoft and other strategic partners; management of growth; the
possibility of undetected software errors; dependence on proprietary
technology; risks that the company's portal strategy will not succeed in the
manner anticipated; as well as risks of downturns in economic conditions
generally, and in the software industry specifically, and other risks
detailed in the company's filings with the Securities and Exchange
Commission. Citrix assumes no obligation to update any forward-looking
information contained in this press release or with respect to the
announcements described herein.

-ends-


Citrix®, MetaFrame®, ICA®, NFuseTM, and XPSTM are registered trademarks or
trademarks of Citrix Systems, Inc. in the United States and other countries.
All other trademarks and registered trademarks are the property of their
respective owners.


Victoria Bartolome
AxiCom UK
Direct: +44 (0)20 8600 4659
Email: victoria.bartolome@axicom.com

Cambridge House, Cambridge Grove, London W6 0LE
T: +44 (0)20 8600 4600 F: +44 (0)20 8600 4620

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