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Establishes largest European independent group with 300 people and 22m subscribers in nine countries

London, 3rd August, 2001 -, leader in interactive and mobile services has reached definitive agreement to acquire, leader in mobile commerce services, establishing the largest European independent group for mobile services with 300 people and over 22 million subscribers in nine countries.

The joining of forces between the two companies will take place through the acquisition of up to 100% of MyAlert shares by MyAlert’s shareholders will, in turn, be assigned’s newly issued shares thus holding about 1/3 of the capital post increase. The final agreement, signed yesterday by the Buongiorno group’s management and majority shareholders of MyAlert, will be presented for approval at the Buongiorno shareholder meeting at the end of August.

Buongiorno’s shareholders include the Tronchetti Provera’s Camfin, Barilla, 3I and San Paola IMI Private Equity. Major shareholders of are the founder, Mr. Jorge Mata, 3I, Nomura and Banco de Santander. Mauro Del Rio-founder of and Andrea Casalini will remain respectively Chairman of the board and CEO of the company. Jorge Mata will join Buongiorno’s board of directors as the vice chairman. Future plans of the company include an IPO.

The acquisition of MyAlert by Buongiorno group places in firmly in the vanguard of the European wireless marketplace. With a dominant position in Italy and Spain and a substantial and growing presence in the UK, France, Germany, Austria, Finland, Bulgaria and the USA, the Buongiorno group will become market leader in developing and offering innovative mobile services (2.5G and UMTS) in partnership with European telcos.

Both Buongiorno and MyAlert have enjoyed considerable success in the past two years, working alongside telcos such as Telecom Italia Mobile, Telefonica and Vodafone to innovate and develop services that integrate content, technology and marketing. Behind the headlines lies an unparalleled client portfolio together with a base of 22 million subscribers. Together, Buongiorno and MyAlert will combine and leverage proven email marketing skills with SMS and wireless applications in emerging wireless Internet market.

“This joining of forces,” said Buongiorno CEO Andrea Casalini, “Will allow us to increase the pace in the development and establishment of our European leadership in a marketplace that will see tremendous growth over the next few years. The joining of the two companies will enhance value, beginning with a team of 300 people with outstanding skills and the will to innovate,” he added.

Founder and Chairman of the board of the Buongiorno group, Maro del Rio, said: “Within the telco and IT business, the market for personalised wireless services is the most promising in term of growth. The revenue stream coming from this market will become the dominant figure in the balance sheets of all major mobile phone companies. Buongiorno and MyAlert are already leaders in their respective markets, which are among the largest world-wide. Together, independent and well financed we sounder still. Before us lies an unparalleled opportunity - and we will not miss it!”

Jorge Mata, founder and CEO of MyAlert, said he is extremely pleased with the agreement. “We have created the strongest independent company in this market at European level. We have built the foundations for an ambitious enterprise that will benefit all our subscribers with improved services, alongside even more innovative and effective offerings for our corporate clients,” he said.

ABOUT is the European leader in personal interactive and mobile services, chosen by consumers and business for long lasting and effective relationships thanks to its superior skills in content production, customer relationship management, push marketing techniques via email and SMS and technology. The Buongiorno group reaches over 18 million users in Europe, two million of which on a wireless platform. Revenues for 2000 have been 9.5 million Euros. Buongiorno group operates under the Messagizer brand in the UK, France and Germany and under the Buongiorno brand in Spain, and Austria; with more than 400 content services (email and SMS) in five different languages.

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The corporate client portfolio of the Buongiorno group includes the Italian Government, OmnitelVodafone, Edisontel, Tim and Accenture.

For further information please contact:

Leon Reilly or Anna Perrin, Flapjack Communications
Tel - 0207 224 4554
Fax - 0207 486 4959
Email -

About MyAlert

MyAlert is the worldwide leader in one-to-one alert driven mobile commerce, allowing customers, allowing customers to take advantage of its services with any GSM or WAP Phone. With more than 120 employees, offices in Spain, France, UK, Finland, Italy, USA, Bulgaria and Germany and content in seven languages. In 2000 MyAlert acquired Future121 in Finland and Skala.

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