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Queens Award winning Yacht Builder opens online Chandlery store

e-InBusiness Limited, specialist in transactional e-commerce systems, has built a new online store for Ltd. It went live on 3rd August, to coincide with Cowes Week. is the online yacht chandlery business of Oyster Marine, builders of the world leading range of high specification blue water cruising yachts, and twice winner of the Queens Award for Enterprise.

The online store offers the serious yachtsman a choice of over 4,000 products from 56 leading manufacturers: anchors to bilge pumps to clothing, autopilots to boots to charts. Through extensive use of pictures, and online and downloadable specification sheets, every effort has been made to help customers find the right product, easily and quickly. Customers can browse by product ‘type’ or by product ‘brand’, and can search for products using familiar key words. Most products are available in different combinations of size, colour or features. Orders are easy and quick to place, and the customer receives a confirmation email by return. Orders are fulfilled from Oyster's Ipswich base, for both the UK and overseas markets.

Working closely with, e-InBusiness designed and built the online store in four months. A critical requirement was that local staff could manage the content of the finished site. While prepared product data, e-InBusiness developed the software and presentation graphics. The site is based upon award-winning INTERSHOP software, securely hosted by e-InBusiness at internet service provider RedNet Communications.

Richard Taylor, General Manager of Ltd commented, “It was important for Oyster Marine to maintain its brand image through the website. An Oyster yacht is the Jaguar of the sailing world, so the site had to provide a fast, slick and superior service. This meant spending a long time designing the site, both from the point of view of how the site looked, and how the customer moves around the site. It was crucial for us to have a site that looks great, has everything our clients would wish to buy, and yet is very easy to use. e-InBusiness has helped us to achieve these objectives.”

Bob Grindley, Commercial Director at e-InBusiness said, “We are delighted to have worked with We’ve built many e-commerce sites, and each poses its own challenges: in this case it was product quantity and complexity. Yet INTERSHOP software makes it easier for staff to manage products themselves. We wish them Bon Voyage with their new ‘e’ business!”


Notes to Editors

About is the online yacht chandlery store owned by Oyster Marine, the world-renowned yacht builder based at Ipswich in the UK and Newport, Rhode Island in the USA.

For more information visit: or

About e-InBusiness

e-InBusiness Limited is a specialist e-commerce system builder, based in High Wycombe. The company enables organisations across the UK to sell their products on-line through the Internet. Clients use e-commerce systems from e-InBusiness to sell to both consumers and to other businesses.

e-InBusiness provides consultancy, web site design, software development, secure payment systems, reliable 24 x 7 hosting, training and support services. e-InBusiness is an accredited INTERSHOP partner.

For more information visit:

Or contact:

Bob Grindley/Michelle Robins
Tel: 01494 614530

Andreina West/Mary Phillips
PR Artistry Ltd
Tel: 01491 636191

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit