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Opsware Automation Technology Will Help Leading Retail Site Save Costs,
Better Serve Customers

London, August 9 2001 - Loudcloud Inc. (NASDAQ: LDCL), the leading managed
services provider, today announced that adidas-Salomon AG, one of the
leading international sporting good makers, will outsource its worldwide
Internet operations to Loudcloud. will now be deployed, scaled,
managed and monitored using Loudcloud services and its Opsware(tm)
automation technology. is a significant marketing channel for adidas. The site
experiences millions of page views per month from around the world, allows
customers to experience all things adidas online, and continues to see
significant growth in traffic to the site month-to-month. As a leading
brand name in the sports world, the site experiences large traffic "spikes"
driven by major marketing events, sporting events and promotions. To more
effectively handle the traffic load, selected Loudcloud to
provide and manage the supporting infrastructure for its site because of
Loudcloud's ability to scale on demand while maintaining a high standard of

Additionally, adidas chose Loudcloud because they are interested in
consolidating their resources in an effort to conserve costs. By
outsourcing their Internet operations to Loudcloud, adidas will incur no
upfront capital costs in hardware and software. It will simply pay a
monthly bill based on their business needs, similar to a utility bill.

"adidas has a laser focus on consumers. Our Web site is a community for
athletes and sport enthusiasts worldwide to get more information about their
favorite sport. We need to be available for both our customers and
consumers whenever they want access to us," said Gerben Otter, Chief
Information Officer, adidas-Salomon AG. "Loudcloud's technical expertise
and Opsware technology allow us to scale as demand rises."

Loudcloud's Opsware technology captures and manages the numerous pieces of
information, decisions and processes required to deploy, manage and grow an
Internet infrastructure successfully. This technology automates and
streamlines formerly manual tasks, offering Loudcloud customers quality,
scale and speed in their Internet operations.

"Loudcloud customers find that outsourcing their Internet operations to
Loudcloud reduces costs and improves the quality of their Web site overall,"
said Ben Horowitz, CEO and co-founder of Loudcloud. "Opsware technology's
capabilities fit closely with adidas' needs to scale their Web site as their
business needs dictate. is one of the leading sites on the
Internet, and we are delighted to be working with them."

About adidas-Salomon AG

adidas-Salomon AG is a global leader in the sporting goods industry and
offers a broad range of athletic footwear, apparel and accessories under the
following brand names: adidas, Salomon, TaylorMade, Mavic and Bonfire.
adidas-Salomon AG is a listed German stock corporation.

For more information on adidas, please visit the Web site at

About Loudcloud

Loudcloud is the leading managed service provider, offering a new solution
for outsourcing global Internet operations for enterprise companies,
application service providers and large-scale Internet businesses. Loudcloud
moves beyond basic hosting or consulting services with its unique Opsware
technology to automate, scale, and monitor Internet operation functions
previously done by hand. Loudcloud manages its infrastructure network via a
worldwide network of data centers and Network Operations Centers (NOCs)
located in North America and Europe.

For more information on Loudcloud, please visit our Web site at

Loudcloud and Opsware are service marks and trademarks of Loudcloud, Inc.
All other product names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.


Hannah Summers
éclat Marketing
01189 89 5600
07767 657716

This press release was distributed by ResponseSource Press Release Wire on behalf of eclat Marketing in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit