ADIDAS-SALOMON AG SELECTS LOUDCLOUD FOR MANAGEMENT OF INTERNET OPERATIONS Thursday 9 August 2001 PDF Print Opsware Automation Technology Will Help Leading Retail Site Save Costs, Better Serve Customers London, August 9 2001 - Loudcloud Inc. (NASDAQ: LDCL), the leading managed services provider, today announced that adidas-Salomon AG, one of the leading international sporting good makers, will outsource its worldwide Internet operations to Loudcloud. adidas.com will now be deployed, scaled, managed and monitored using Loudcloud services and its Opsware(tm) automation technology. adidas.com is a significant marketing channel for adidas. The site experiences millions of page views per month from around the world, allows customers to experience all things adidas online, and continues to see significant growth in traffic to the site month-to-month. As a leading brand name in the sports world, the site experiences large traffic "spikes" driven by major marketing events, sporting events and promotions. To more effectively handle the traffic load, adidas.com selected Loudcloud to provide and manage the supporting infrastructure for its site because of Loudcloud's ability to scale on demand while maintaining a high standard of quality. Additionally, adidas chose Loudcloud because they are interested in consolidating their resources in an effort to conserve costs. By outsourcing their Internet operations to Loudcloud, adidas will incur no upfront capital costs in hardware and software. It will simply pay a monthly bill based on their business needs, similar to a utility bill. "adidas has a laser focus on consumers. Our Web site is a community for athletes and sport enthusiasts worldwide to get more information about their favorite sport. We need to be available for both our customers and consumers whenever they want access to us," said Gerben Otter, Chief Information Officer, adidas-Salomon AG. "Loudcloud's technical expertise and Opsware technology allow us to scale as demand rises." Loudcloud's Opsware technology captures and manages the numerous pieces of information, decisions and processes required to deploy, manage and grow an Internet infrastructure successfully. This technology automates and streamlines formerly manual tasks, offering Loudcloud customers quality, scale and speed in their Internet operations. "Loudcloud customers find that outsourcing their Internet operations to Loudcloud reduces costs and improves the quality of their Web site overall," said Ben Horowitz, CEO and co-founder of Loudcloud. "Opsware technology's capabilities fit closely with adidas' needs to scale their Web site as their business needs dictate. adidas.com is one of the leading sites on the Internet, and we are delighted to be working with them." About adidas-Salomon AG adidas-Salomon AG is a global leader in the sporting goods industry and offers a broad range of athletic footwear, apparel and accessories under the following brand names: adidas, Salomon, TaylorMade, Mavic and Bonfire. adidas-Salomon AG is a listed German stock corporation. For more information on adidas, please visit the Web site at http://www.adidas.com About Loudcloud Loudcloud is the leading managed service provider, offering a new solution for outsourcing global Internet operations for enterprise companies, application service providers and large-scale Internet businesses. Loudcloud moves beyond basic hosting or consulting services with its unique Opsware technology to automate, scale, and monitor Internet operation functions previously done by hand. Loudcloud manages its infrastructure network via a worldwide network of data centers and Network Operations Centers (NOCs) located in North America and Europe. For more information on Loudcloud, please visit our Web site at http://www.loudcloud.com Loudcloud and Opsware are service marks and trademarks of Loudcloud, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. CONTACT: Hannah Summers éclat Marketing 01189 89 5600 07767 657716 email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of eclat Marketing in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.