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Jaguar Cars has appointed the Global Beach Group as its worldwide interactive partner to consolidate all interactive work under the lead of one agency. With immediate effect, Global Beach will play an integral role in helping to define and develop Jaguar’s e-strategy, globally.

With the launch of the new X-TYPE, Jaguar now competes in all key segments of the premium automotive market. With this Jaguar identified the need to appoint a global partner who understands and could leverage the power of the internet in moving the brand closer to a new type of Jaguar consumer.

“As Jaguar continues its journey of unprecedented growth, our challenge is to differentiate ourselves from other premium automotive brands by engaging the consumer using innovative means. We look forward to partnering with Global Beach, an organisation we believe can assist us in building stronger customer relationships and brand advocacy by leveraging new media technologies,” explained Jonathan Browning, Managing Director of Jaguar Cars Limited. “Global Beach will be working alongside our above-the-line agency Young & Rubicam, to ensure that the interactive medium be used to the fullest capacity to achieve Jaguar’s business objectives,” he added.

Global Beach will service the Jaguar global account from offices in London and
Irvine, California.


“The Global Beach Group will act as primary interactive lead agency and will support Jaguar on a global scale as we evolve and expand our interactive technology efforts,” explained Phil Cazaly, Marketing Director, Jaguar Cars. “The Group has been chosen for demonstrating an extensive understanding and knowledge of the interactive medium and the effective use of the technologies that make the web such a powerful tool,” continued Cazaly.

“Global Beach is delighted with its appointment as Jaguar’s lead global interactive partner. Exciting challenges lie ahead for the new strategic partnership, providing us with opportunities to create world-class business and technology solutions for one of the fastest-growing premium automotive brands in the world,” commented Clive Jackson, Chief Executive Officer of the Global Beach Group.

For further information please contact:

Ian Pearson
PR Manager
Global Beach
Tel: 020 7384 1188
Email: ian.pearson@globalbeach.com


Sally Lane
Manager, Corporate Affairs
Jaguar Cars Limited
Tel: 02476 203 776
Email: slane12@jaguar.com


Simon Bloomfield/Paul Woodrow
Bankside Consultants
Partner
Tel: 020 7220 7477
Email: simon@bankside.com


About The Global Beach Group

Global Beach has enjoyed a seven-year relationship with Jaguar Cars, developing all of the brand’s interactive and digital communications programmes outside North America, but also worldwide including the launch of the X-TYPE and the Formula One website Jaguar-Racing.com.

The Global Beach Group is a leading e-consultancy and software technology developer that combines strategic, creative and technical expertise to develop end-to-end e-business solutions for international blue-chip clients. Global Beach has developed over 600 award-winning interactive and digital programmes for companies including Jaguar, GlaxoSmithKline, Porsche, British Telecom and Hewlett-Packard.

Global Beach software applications include a suite of internet, wireless and interactive voice response (IVR) services that enable personalised communication channels between brand and consumer:

2Sync™, a personal lifestyle portal and e-CRM marketing tool, manages personal information across different devices and delivers live data feeds from the world’s leading media sources direct to users’ desktops.

GSM Keycast™, a one-to-many voice communication tool, challenges existing concepts of broadcasting by allowing individuals to rapidly distribute and publish voice content to mobile phones and websites.

MOPy Fish®, one of the world’s first viral e-CRM applications created for Hewlett-Packard, is registered in the Guinness Book of Records with more than 16 million downloads.

Founded in 1993, the Global Beach Group employs 75 people throughout offices in London, Los Angeles, New York and Geneva.

For further information please visit http://www.globalbeach.com




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