The Global Beach Group, a leading software developer and e-consultancy, has opened a new West Coast office in Irvine, California, and appointed Kent Chesley as Managing Director of Global Beach Agency Inc. North America.
The new office builds on Global Beach’s New York presence and will service Jaguar North America, a Global Beach client that has recently relocated to Irvine, and target new blue-chip clients as the Group continues to expand into North America. Chesley will report to Chief Executive Officer Clive Jackson and will direct the Group’s North American e-consultancy practice and business development strategy
Chesley joins Global Beach from Kabel New Media US, the North American division of Kabel AG, Europe’s second-largest Internet and business solutions company. Previous roles include Principal at Luminant Worldwide and Senior Executive at Young & Rubicam, where he established its online interactive division Brand Dialogue. Chesley obtained an MA at Harvard University.
“Kent joins Global Beach at a key stage in our geographical expansion and his consultancy background adds strength to our senior management team. His distinguished career of strong agency leadership, combined with outstanding vision in the interactive industry, will be crucial in spearheading our North American growth,” commented Clive Jackson, Chief Executive Officer, Global Beach.
“Global Beach is fully operational in Irvine, California, and is now playing an integral role in helping to develop Jaguar North America’s e-CRM strategy. Our forward-looking partnership will deliver world-class campaigns to ensure Jaguar’s interactive strategy differentiates it from the competition,” said Chesley. “Global Beach’s enviable track record in combining e-strategy, creativity and technical excellence to affect business change is already proving to be a vast benefit when approaching other global brands based in North America,” he continued.
For further information please contact:
Tel: 020 7384 1188
Simon Bloomfield/Paul Woodrow
Tel: 020 7220 7477
About The Global Beach Group
The Global Beach Group is a leading e-consultancy and software technology developer that combines strategic, creative and technical expertise to develop end-to-end e-business solutions for international blue-chip clients. Global Beach has developed over 600 award-winning interactive and digital programmes for companies including Jaguar, GlaxoSmithKline, Porsche, British Telecom and Hewlett-Packard.
Global Beach software applications include a suite of internet, wireless and interactive voice response (IVR) services that enable personalised communication channels between brand and consumer:
2Sync™, a personal lifestyle portal and e-CRM marketing tool, manages personal information across different devices and delivers live data feeds from the world’s leading media sources direct to users’ desktops.
GSM Keycast™, a one-to-many voice communication tool, challenges existing concepts of broadcasting by allowing individuals to rapidly distribute and publish voice content to mobile phones and websites.
MOPy Fish®, one of the world’s first viral e-CRM applications created for Hewlett-Packard, is registered in the Guinness Book of Records with more than 16 million downloads.
Founded in 1993, the Global Beach Group employs 75 people throughout offices in London, Los Angeles, New York and Geneva.
For further information please visit http://www.globalbeach.com
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