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Clubs Can Turn Loyalty Into Revenue By Becoming A Virtual ISP

Birmingham, UK, August 13th: NeonHippo, a UK based Internet Solutions Provider has announced the launch of its Football Affiliate Programme. Aimed at professional football clubs across the UK, the programme guarantees affiliates a minimum monthly payment of £1 per customer signed up to the £14.99 unmetered service. The payment rises as more supporters sign up.

“There is perhaps no stronger example of brand loyalty than that between a supporter and their team,” explains NeonHippo’s Chief Executive Officer Greg Rudd. “We are offering clubs the chance to further maximise this loyalty by offering fans a quality, un-metered Internet service based around the club.”

NeonHippo will provide and manage the service in the background. To the supporter, and customer, the whole service will look and feel as if the club runs it.

“We handle the branding, hosting, maintenance, support, customer care and all other aspects of the service,” continues Rudd. “All the football club do is to take onboard their own marketing and PR. There is a very low cost and time implication for a club that wants to become an affiliate partner with NeonHippo.”

For the £14.99 monthly payment, the supporter / customer gets:

§ Unmetered Internet Access 24/7

§ Branding in the style of their particular football club

§ 7 Email Addresses in the name of the club

§ 10Mb Webspace

§ Access to more than 25,000 Newsgroups

§ Technical Support charged at national rate, no expensive premium rate calls

“NeonHippo offers one of the top unmetered services currently available in the UK,” continues Rudd. “The service is a full FRIACO one so any team that signs up can be sure they are offering their supporters a good quality product at a very competitive price. We can configure our service so it dovetails into existing Internet and mail systems, meaning the Football Affiliate Programme can be an extension of a club’s existing Internet strategy. Any e-mail newsletters, web-casts and other digital content programmes that are currently in place can be incorporated into the programme to give extra value-add to what is already an extremely competitive offer.”

Football clubs interested in finding out more about joining this programme should contact NeonHippo at: 0121 764 5345 or send an e-mail to

About Neon Hippo (www.

Based out of offices in Birmingham, Neon Hippo is a major pioneer of flat-rate Internet access services in the UK. The company was established in Birmingham in early 2000. Neon Hippo is at the vanguard of the lobby to ensure that access to the Internet for all citizens is easy, affordable and represents good value for money. The company has advanced plans to offer a wireless service to corporate clients and will be launching a hosting subsidiary later this year. The ultimate aim of the company is to become platform agnostic and be able to deliver services to the consumer via any and all devices including PC, TV, mobile phone and PDA.

Lee Dixon, the ex-England and Arsenal footballer is a major shareholder and Non-Executive Director of the company.

Further information about this company is available from

Technology Partners:

Viatel Global Communications Limited / NTL Communications

Viatel is the builder-owner-operator of state-of-the-art pan-European, trans-Atlantic and metropolitan fibre-optic networks and provider of advanced telecommunications products and services, including bandwidth, to corporations, carriers, ISPs, ASPs and SANs. Now part of NTL Communications, Viatel owns and operates a 2,200 kilometre advanced fibre-optic network linking 20 cities in the UK – a network that enables it to provide voice, data and Internet services throughout the UK. Viatel has more than 4,000 corporate clients in the UK, including 500 large blue-chip companies.

Murphx Virtual Innovative Solutions Limited:

MurphX Virtual Innovative Solutions Limited is a dynamic company providing fully managed automated proprietary software and hardware solutions to various sectors of the IT industry.

Notes to Editors:
§ More information on Neon Hippo‘s range of services is available at the website (

§ Photography, background material and interviews/comment regarding any of the information contained above are available from:

Greg Rudd
NeonHippo Limited

Paul Wooding
Account Director
RedEye Public Relations
T: +44 (0) 775 367 8326

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