Affinity buys second portal in as many months
Affinity Internet Holdings plc's newly formed subsidiary, Affinity Portals
Limited, has acquired the ISP and portal business Blue Carrots, a subsidiary
of Cube8.com, two months after acquiring breathe for £1.75 million. Blue
Carrots, an existing ISP client of Affinity has approximately 550,000 users
registered with the portal and generates over one million page impressions
Since 1st August, Affinity Portals has operated breathe. Blue Carrots will
trade in the subsidiary alongside breathe. Both breathe and Blue Carrots
share similar customer demographics and Web site content. The Blue Carrots
site will continue to operate under its own brand and it is Affinity's
intention to share content and commerce between the two portals. Affinity
Portals' total registered users will be over 1.2 million.
Affinity plans to roll out a range of new products and ISP services to the
Blue Carrots customer base in the coming months. These will include
un-metered Internet access packages, pre-pay and contract mobile phones and
low cost telephone packages.
The acquisition of Blue Carrots will allow Affinity to market its services
to an even wider database of potential customers, and provide a showcase for
its new technologies.
Affinity plans to migrate both the breathe.com and Blue Carrots portals onto
its recently launched, state-of-the-art eCRM platform. Affinity will be
able to bring automatic portal delivery to customers, thereby enhancing the
service and maximising potential revenues.
Wayne Lochner, CEO of Affinity commented: "By bringing together these two
large databases of portal users within a common environment, we believe we
will be able to generate significant savings.
"The acquisition of Blue Carrots, alongside breathe, provides us with a
solid platform with which to showcase Affinity's expanding portfolio of
technologies to potential consumers."
- Ends -
For press ready photography please visit our image archive:
All press enquiries:
Midnight Communications (business and trade media enquiries)
Zoe Harley/Stephen Green
Tel: 01273 666200
Affinity Internet Holdings (investor and general enquiries)
Tel: 020 7670 1150
NOTES TO EDITORS:
Affinity Internet Holdings plc.
Affinity is a provider of white-label, Internet and telecoms services and
technologies to major brands, including Tiny Computers, Powergen, Royal Bank
of Scotland and Egg. Founded in 1995 Affinity employs over 200 people in
Europe, Africa and the Asia-Pacific region and is listed on the London Stock
It comprises three main business divisions:
Affinity Telecoms offers brandable fixed and wireless telephony services as
well as a pioneering convergent billing platform based on the
industry-leading Geneva technology.
Affinity Internet is the UK's biggest provider of Virtual Internet Service
Provision (VISP) with over 150 branded ISPs running across its
infrastructure in the UK alone. It offers a full range of SME and ISP
packages through its client brands including metered and un-metered,
narrowband and broadband (ADSL).
Affinity Commerce offers brandable web, mobile and iTV content, e-commerce,
software, portals and advanced customer relationship management (CRM)
Affinity has built its technologies and services working with companies
regarded as the best in their respective fields, including strategic
partners: ICL, Cisco Systems, and ClientLogic. Other key relationships
include Cable & Wireless, British Telecom, COLT, Vodafone UK, Applied
Psychology Research (APR) and Synigence.
Cube8 is a consultancy and investment company that provides financial and
intellectual capital to accelerate start-up and early-stage businesses. The
company has stakes in Freeloader.com, Unmissable.com, BorisCommerce.com,
Harden's, ByBox Holdings, Room Service Deliveries, Articulate Ads, Blue
Carrots Plc, Corex Networks, Mailtrack, Itchy Media and The Sticks.
BlueCarrots.com is a portal with more than 550,000 active subscribers to its
services. These include more than 400,000 newsletter subscribers who receive
weekly email newsletters.
This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.