AFFINITY ACQUIRES BLUE CARROTS FOLLOWING ACQUISITION OF BREATHE Monday 13 August 2001 PDF Print Affinity buys second portal in as many months www.affinity.uk.com www.bluecarrots.com Affinity Internet Holdings plc's newly formed subsidiary, Affinity Portals Limited, has acquired the ISP and portal business Blue Carrots, a subsidiary of Cube8.com, two months after acquiring breathe for £1.75 million. Blue Carrots, an existing ISP client of Affinity has approximately 550,000 users registered with the portal and generates over one million page impressions per month. Since 1st August, Affinity Portals has operated breathe. Blue Carrots will trade in the subsidiary alongside breathe. Both breathe and Blue Carrots share similar customer demographics and Web site content. The Blue Carrots site will continue to operate under its own brand and it is Affinity's intention to share content and commerce between the two portals. Affinity Portals' total registered users will be over 1.2 million. Affinity plans to roll out a range of new products and ISP services to the Blue Carrots customer base in the coming months. These will include un-metered Internet access packages, pre-pay and contract mobile phones and low cost telephone packages. The acquisition of Blue Carrots will allow Affinity to market its services to an even wider database of potential customers, and provide a showcase for its new technologies. Affinity plans to migrate both the breathe.com and Blue Carrots portals onto its recently launched, state-of-the-art eCRM platform. Affinity will be able to bring automatic portal delivery to customers, thereby enhancing the service and maximising potential revenues. Wayne Lochner, CEO of Affinity commented: "By bringing together these two large databases of portal users within a common environment, we believe we will be able to generate significant savings. "The acquisition of Blue Carrots, alongside breathe, provides us with a solid platform with which to showcase Affinity's expanding portfolio of technologies to potential consumers." - Ends - For press ready photography please visit our image archive: http://www.prshots.com/ All press enquiries: Midnight Communications (business and trade media enquiries) Zoe Harley/Stephen Green Tel: 01273 666200 Email: firstname.lastname@example.org Affinity Internet Holdings (investor and general enquiries) Nikki Redfern Tel: 020 7670 1150 Email: email@example.com NOTES TO EDITORS: Affinity Internet Holdings plc. Affinity is a provider of white-label, Internet and telecoms services and technologies to major brands, including Tiny Computers, Powergen, Royal Bank of Scotland and Egg. Founded in 1995 Affinity employs over 200 people in Europe, Africa and the Asia-Pacific region and is listed on the London Stock Exchange (ticker:AIH). It comprises three main business divisions: Affinity Telecoms offers brandable fixed and wireless telephony services as well as a pioneering convergent billing platform based on the industry-leading Geneva technology. Affinity Internet is the UK's biggest provider of Virtual Internet Service Provision (VISP) with over 150 branded ISPs running across its infrastructure in the UK alone. It offers a full range of SME and ISP packages through its client brands including metered and un-metered, narrowband and broadband (ADSL). Affinity Commerce offers brandable web, mobile and iTV content, e-commerce, software, portals and advanced customer relationship management (CRM) services. Affinity has built its technologies and services working with companies regarded as the best in their respective fields, including strategic partners: ICL, Cisco Systems, and ClientLogic. Other key relationships include Cable & Wireless, British Telecom, COLT, Vodafone UK, Applied Psychology Research (APR) and Synigence. Cube8.com Cube8 is a consultancy and investment company that provides financial and intellectual capital to accelerate start-up and early-stage businesses. The company has stakes in Freeloader.com, Unmissable.com, BorisCommerce.com, Harden's, ByBox Holdings, Room Service Deliveries, Articulate Ads, Blue Carrots Plc, Corex Networks, Mailtrack, Itchy Media and The Sticks. BlueCarrots.com is a portal with more than 550,000 active subscribers to its services. These include more than 400,000 newsletter subscribers who receive weekly email newsletters. This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.