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Loudcloud unveils next generation of MANAGED services

Loudcloud's New Services Provide Enterprise Companies with Increased
Flexibility and Control

London - Aug. 14, 2001 - Loudcloud, Inc. (Nasdaq: LDCL), the leading managed
services provider, today unveiled its next generation of Internet operations
services, giving enterprise companies a flexible set of options for
outsourcing the day-to-day management of their Internet site with a high
degree of control.

Enterprise companies now can choose among the different offerings in
Loudcloud services to customize Loudcloud's outsourced solution to best fit
their technological and budgetary needs. Customers will continue to benefit
from Loudcloud's Opsware automation technology and industry-leading
processes and expertise while having the option to outsource any portion of
their site to Loudcloud. In addition, Loudcloud will work with a customer
to architect a site that combines its existing Internet applications or
hardware systems with Loudcloud services to create a tightly integrated and
more customized outsourced managed solution.

"Loudcloud's next generation services are on track with regards to the
principal drivers and concerns of the enterprise buyer," said Bill
Martorelli, Vice President of e-Services and Sourcing Strategies at Hurwitz
Group. "By providing a new level of flexibility to their services, Loudcloud
is in a position to meet the needs of enterprise corporations. The new
service strategy demonstrates Loudcloud's growing maturity as a leading
provider of Internet operations services."

Loudcloud's services include the Loudcloud Application Management services
and the Loudcloud Foundation services. Contained within each new service are
the critical components a business needs to successfully architect, deploy,
manage, and scale its Internet initiatives to meet the needs of partners and
customers. Underpinning these new modules is Loudcloud's unique Opsware(tm)
automation technology, providing the flexibility and control to manage a
diverse set of hardware, networking technology and software systems critical
to Internet operations.

"Loudcloud's services offer a modular set of services enterprise customers
can choose from to cost effectively outsource the management of their
Internet site," said Tim Howes, Loudcloud's CTO and president of product
operations. "Our customers such as Ford Motor Co., News Corp. and Fannie
Mae, need to be able to leverage their existing investments. The Loudcloud
services enable this and provides a framework that allows customers to
customize our services to best fit their needs."

"Increasingly, enterprise corporations are looking for ways to cost
effectively take advantage of the Internet to better service customers and
partners," said Tim Dwyer, vice president, Industry Solutions Group at Sun
Microsystems Inc. "Loudcloud's managed outsourced solution for Internet
operations is an innovative way for business to turn over the management of
its Internet site so it can focus on meeting the needs of their customers."

Loudcloud Application Management services

Loudcloud Application Management services are a set of four Internet site
operational services that capture the key day-to-day functions an IT
department must perform to successfully operate its Internet site. An
enterprise can purchase the complete Loudcloud Application Management
service suite or mix and match the specific services that meet their needs.
The Loudcloud Application Management services are:

* Monitoring and Reporting services - Enables customers to
gain visibility into and control over their Internet operations through
in-depth monitoring and reporting of various infrastructure components as
well as advanced site-wide business intelligence. This service may be
purchased exclusive of other Loudcloud services.

* Risk Management services - Designed to mitigate the risk of
security breaches and data loss through backup, recovery and advanced
security assessment and operations services.

* Application and Database Support services - Provides a
variety of flexible choices including the ability to provision and restore
any application or database running on Windows, Linux or Solaris. Customers
may also choose the complete management module for selected Windows, Linux
or Solaris-based mission-critical Internet application or databases.

* Expertise services - Leverages Loudcloud's expertise in
building and managing reliable Internet operations to provide everything
from in-depth architectural assessments to the deployment of a customer's
full site architecture. This service may be purchased exclusive of other
Loudcloud services.

Loudcloud Foundation services

Through a mix of people, process and technology, Loudcloud's Foundation
services create an environment that provides customers with unprecedented
levels of reliability. These services comprise the platform that powers the
Loudcloud Application Management services. The Loudcloud Foundation
services go far beyond the available services offered at other MSPs by
incorporating advanced functionality such as:

* Opsware automation technology- Designed to automate the
repetitive, time consuming tasks associated with deploying, managing and
monitoring the software and hardware used to power the Internet site,
Opsware technology means better quality at a lower cost.

* Change Management - Provides customers with a simplified
approach to code and content deployment by providing an online tool that
allows customers the ability to deploy their code and content into the
production environment. Powered by Opsware, this functionality has been
shown to reduce code deployment times by as much as 75%.

* myLoudcloud -- Provides a single gateway for customers to
gain visibility into the performance of their Internet sites and manage
various elements of their Internet site operations. myLoudcloud was
recently ranked the #1 customer portal by Tier 1 Research.

* Security- Loudcloud SAS 70 Level II and SysTrust* certified
security leverages a powerful combination of industry expertise, stringent
policies and processes, and advanced technologies to meet the complex needs
of its customers.

* Loudcloud Network Operations Center -- Staffed with highly
skilled technical specialists who provide 24x7 fast, effective front-line
support and problem resolution.

* Loudcloud Research -A team of research engineers tasked with
evaluating a range of Internet technologies for optimum scalability,
reliability, and performance. Loudcloud research has evaluated more than
200 technologies since its inception.

About Loudcloud, Inc.

Loudcloud is the leading managed service provider, offering a new solution
for outsourcing global Internet operations for enterprise companies,
application service providers and large-scale Internet businesses. Loudcloud
moves beyond basic hosting or consulting services with its unique Opsware
technology to automate, scale, and monitor Internet operation functions
previously done by hand. Loudcloud manages its infrastructure network via a
worldwide network of data centers and Network Operations Centers (NOCs)
located in North America and Europe. For more information on Loudcloud,
please visit our Web site at

For press contact:

Hannah Summers
éclat Marketing
01189 89 5600
07767 657716

Shellye Archambeau, Chief Marketing Officer and Executive Vice President of
Sales of Loudcloud will be over in the UK next week and available to speak
with press regarding Loudcloud's next generation of services. Ian Ordish, VP
of Client Services and Location Executive EMEA will be available alongside
Shellye. Please contact Hannah Summers at éclat Marketing on 01189
895600/07767 657716 if you would be interested in arranging a time to talk
with Loudcloud.

This press release was distributed by ResponseSource Press Release Wire on behalf of eclat Marketing in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit