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THEALE, 14 August 2001- Specialist distributor Microtronica
has agreed with graphics and networking vendor ELSA to handle the company's
range of professional graphics boards as ELSA stakes its claim to UK market
leadership in this sector.



Microtronica won the professional graphics business after
its success with ELSA consumer graphics boards and modems, which it began
selling in June 2001. The deal comes at a time when ELSA has introduced a
range of new boards for the CAD and digital content creation (DCC) markets
which, it claims, beat rival 3Dlabs on price/performance.



Microtronica's supplier marketing manager Robin Varley said,
"Microtronica has a proven track record selling the full range of mass
market and professional graphics cards. The ELSA GLoria III, Synergy 2000
and GLoria DCC give us a wide range of options to offer specialist
resellers, OEMs and systems integrators."



ELSA UK marketing manager Peter Griffin added, "ELSA has
extremely competitive products in terms of price/performance against 3D Labs
and ELSA will be helping channel partners take advantage of our commercial
and technical lead in this key part of the market."



Editors Note


ELSA graphics boards for the professional market range from
the entry level 32MB Quadro 2 EX based ELSA Synergy 2000 at £179.99 to the
64MB Quadro 2 based GLoria III at £799.99. For the mid-range the ELSA
Synergy III based on the Quadro2 MXR chip retails for £299.99 and for dual
screen applications ELSA offers the Synergy II in both AGP and PCI variants
at £199.99. All ELSA professional boards offer proven stability,
certification with all the major independent software vendors (ISVs) and
full Open GL support. The ELSA software advantage is a range of special
driver software for the common CAD and DCC applications, which can enhance
both performance and stability. In August 2001 ELSA announced the ELSA
GLoria DCC, which at £799.99 is a special board that has been optimised for
digital content creation software such as 3D Studio Max. (Prices are VAT
inclusive.)



Background


ELSA is one of the leading providers of Internet access and
computer graphics solutions for the PC. The company's product range includes
modems, ISDN adapters, ISDN and DSL routers, videoconferencing systems,
graphics boards and monitors. ELSA was founded in 1980 and today has more
than 650 employees. In addition to its headquarters in Aachen, Germany, it
also maintains subsidiaries in San José (USA), Taipei (Taiwan) and Tokyo
(Japan) as well as in London (UK), Paris (France), Milan (Italy), Madrid
(Spain), Stockholm (Sweden) and Eke (Belgium). Since June 1998, ELSA AG
shares are traded on the "Neuer Markt" (WKN 507 360) trading segment of the
Frankfurt stock exchange in Germany.




ELSA G.B. Ltd., 1210 Parkview, Arlington Business Park,
Theale, Berkshire RG7 4TY
Tel: 0118 965 7755 Fax: 0118 965 7756
Freephone sales no.: 08000 56 34 45
Web site: http://www.elsa.co.uk



ELSA press contact:


The Edge Partnership

Kim Williams tel: 01625 507 202,
Frank Smith tel: 01625 507 208 ,
Main No.: 01625 511966, Fax: 01625 511967
Email: first name @edge-pr.co.uk


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http://presslounge.elsa.co.uk


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