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 More than 80% respondents willing to use video and picture messaging daily or weekly; more than 90% interested in phone cameras as an image source 


Comverse, a unit of Comverse Technology, Inc. (NASDAQ:CMVT), the world's leading supplier of software and systems enabling network-based multi-media enhanced communications services, today announced the results of an independent research carried out to highlight the user interest in 3G messaging services. Conducted by Morpace International, the research has revealed a strong desire amongst business, residential and youth users to access multi-media services such as picture and video messaging.

The survey was carried out in London, Frankfurt, Madrid, Milan, Stockholm, Paris, Seoul, New York and Tel Aviv. Key findings revealed a wide appeal for picture and video messaging, where more than 80 per cent respondents were willing to use the services on a daily or weekly basis, provided the quality of image and speed of transmission was high. The research also indicated that nearly 90 per cent of both business and residential respondents preferred to use a phone camera as a source of images implying the importance of having phone cameras.

Of the 85 per cent respondents interested in picture messaging, the business users found many time and cost saving advantages such as sharing plans, pictures of documents as well as showing product catalogues and designs to colleagues and clients. The youth and residential users will use picture messaging for leisure uses such as birthday greetings, shopping, holidays or emergencies such as sending details of accidents for insurance purposes.

For video messaging, 88 per cent respondents expressed interest, and most said they would use it on a weekly basis. Broadly considered to be more fun than picture messaging, the maximum use of video messaging was revealed to be social communication, followed by entertainment and business. While business users saw tangible benefits such as portability, speed and discretion, youth and residential users sought video messaging for abstract benefits such as enhancing the atmosphere of social event or staying in touch with distant relative.

Zeev Bregman, Chief Executive Officer of Comverse, commented, "The results clearly reflect that users are highly receptive to the concept of instantaneous contact and as such the present messaging services will naturally evolve into picture and video messaging. This will create new opportunities as the 3G networks are rolled out, that will allow users to access multi-media from other terminals such as digital TV."

The main limiting factor of 3G messaging services was considered to be the cost of using the service. The youth market is looking for a similar pricing structure to the existing SMS model. The cost of sending a picture should be fixed and should be marginally more expensive than SMS. All respondents in the research are willing to accept advertising if it is not obtrusive and offered discount opportunities. The business and residential respondents require intuitive user interfaces such as voice recognition; touch screen, and keypad to suit different occasions.

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About Comverse

Comverse, a unit of Comverse Technology, Inc. (NASDAQ:CMVT) is the world's leading provider of software and systems enabling network-based multi-media enhanced communications services with over 370 customers, in more than 100 countries. Comverse provides a wide range of solutions enabling multi-media messaging, multi-protocol mobile Internet platforms, wireless data and short messaging services, speech-controlled portal, wireless prepaid services, interactive voice response and other personal communications services. Other Comverse Technology business units include: Comverse Infosys which provides multiple channel, multi-media digital recording, logging, and quality monitoring systems marketed to contact centres, and law enforcement agencies; and Ulticom, a leading provider of network signalling software for wireless, wireline, and Internet communications services. Comverse Technology is an S&P 500 and NASDAQ-100 Index company.

For additional information, visit the Comverse web site at http://www.comverse.com
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