Full service new media consultancy, Motion Pixels, have joined forces with leading e-tailer, Amazon and publishing company, Cassell & Co, to drum up online sales of 'PUNK. The Definitive Record of a Revolution' by Stephen Colegrave and Chris Sullivan - 400 controversial pages dedicated to a quarter of a century of punk.
Motion Pixels are designing a website that reflects the exclusive content of the book, pencilled in to launch on 31st August 2001, with the unique purpose to generate online sales. The consultancy will also be conducting pertinent online marketing activities to maximise awareness and sales of this zealot publication. The book is to launch on 18th October with an extravagant party bustling with famous musicians, films stars, actors, models and journalists. On 22nd October, a mass public signing at a large London bookshop will take place, closely followed by an art exhibition launch on 25th October 2001 at London's Apart Gallery in Portobello Road.
Mark Mitchinson, Motion Pixels' Marketing Director comments; "We have teamed up with Amazon to enable us to tap into the international market and bring online fulfilment of the Punk book to Europe and the US. This is an exciting project for all parties as it is one of the first times a coherent campaign involving a publisher, an online distribution company and a creative web agency, have joined forces to promote a single book product. We are all interested to see the outcome of this strategically targeted and compelling campaign".
About Colegrave and Sullivan
Colegrave, a former film producer, made the first Drum ’n’ Bass gangster movie 'Everybody Loves Sunshine', with David Bowie and Goldie, before returning to Saatchi & Saatchi as European Marketing Director. Sullivan, the former style editor for GQ magazine, has been a freelance writer since 1999, and has contributed to many publications, including the Face, Loaded, the Independent and the Times. Currently editing a new web magazine called Life Fork Bottle and talk, he also makes regular appearances on BBC Choice’s Head to Toe programme as a style expert.
About Cassell & Co
Cassell & Co are the UK's leading illustrated publisher responsible for the best-selling illustrated book of 2000, The Beatles Anthology.
About Motion Pixels
Established in 1996, Motion Pixels is a full service consultancy with
expertise within the music and entertainment industry. Services include web design, hosting and online marketing. Clients include Universal and Palm Pictures.
For further information and materials
Tel: 020 7739 8499
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