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Software AG: New Partners for New Markets

Bracknell, UK, August 16, 2001 – Software AG, Europe’s leading system software vendor, has today announced that its global Dynamic Partner Programme has brought in 40 new partners in the last quarter alone. The company’s new indirect model is being successfully implemented by the company’s UK operation, and was launched in January 2001. Through the new programme – which includes VARs, ISVs and systems integrators – Software AG has gained access to market segments in which it was not previously operating.

“The very lively interest by VARs and ISVs, as well as consulting and software firms, in Software AG's XML technology confirms that we have chosen the right path in working closely with our business partners,” comments Geoff Cooke, Country Manager, Software AG UK. In the UK, the company has a long-standing relationship with its UK distributor InterQuad Systems, and has already announced its selection of IVIS, 24X and Vordel as business partners for the Tamino platform of XML and integration products.

In Europe, the company has signed up a number of high-profile distribution partners, including Dutch ISV Semansys and German software and consulting company Danet Internet Solutions.

Geoff Cooke concludes, “The Dynamic Partner Programme is laying the foundation for Software AG to move forward and continue its unprecedented quarter on quarter growth. The UK is forging ahead with indirect sales, and this has contributed significantly to the worldwide success of this strategy.”


about Software AG

Software AG, Darmstadt, Germany, is Europe’s largest system software provider and a major global player offering cutting edge technology for data management and electronic business. Since 1998 the company has focused its development activities on XML products for the Internet. With some 3,500 employees and representatives in over 70 countries, Software AG expects revenues to exceed euros 600 million in 2001. Its distribution and technology partners include market leaders such as IBM, Microsoft and Hewlett-Packard as well as innovative IT solutions providers like Extensibility, Softquad and Sequoia. Software AG’s products control the central IT processes of thousands of renowned companies worldwide. Some examples of these are Lufthansa, British Sky Broadcasting, ZDF, Dresdner Bank AG, Swiss Post, DaimlerChrysler, Deutsche Bahn AG (German Rail), BP and VIAG Interkom. Software AG is listed on the Frankfurt Stock Exchange (MDAX, Security identification number 724264 / SOWGn.F). Software AG’s offices in the UK are based in Bracknell and Derby.

More information at http://www.softwareag.co.uk

For more information on Software AG, please contact:

Software AG
Rebecca Winch
Manager – Marketing Services
Tel: 01344 403 800

MCC International
Richard Bennett /Tamsin Keynton
Tel: +44 (0)1962 888100
Fax: +44 (0)1962 888125
E-mail: richard.bennett@mccint.com
tamsin.keynton@mccint.com

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