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Press2Release simplifies web News maintenance & management

Insight Group, the Ascot based full service marketing communications agency, today announced the addition of Press2Release a fully functional, fully managed 'bolt-on' News section for web sites, to its portfolio of offerings. Press2Release is a unique, quick and easy tool which adds a personalised News section to a company’s web site without the need for any knowledge of web site construction or HTML and removes the expense of a tailor made web development solution.

Utilising ASP (Application Service Provider) technology, Press2Release hosts and manages the web site news section. Management of the news stories is accessed via a secure supervisor's link button on the existing web site. A client's individual Press2Release news area adopts the characteristics of, and thereby becomes an integral part of, the user’s site.

Press2Release uses a WYSIWYG editor, meaning that users need only have knowledge of MS Word(TM)to be able to create a web page with formatted text, images and layout, and immediately upload news stories without the delays and incurred costs of additional web development and programming.

"Too many web site news sections are out of date because there is no simple content manager available for PR people to use. News updates become just another item on the long to-do lists of webmasters", says Mark Robson, senior partner at Insight. "Press2Release puts PR back in full control of News so that launch dates, financial deadlines and news embargoes can be easily met and managed, live and on-line".

Furthermore, Press2Release’s standard set of programmed functions allows pre-determined dates of activation and automatic archiving of News items,thus ensuring the web site is as up to date as possible. Other features include a News Summary page containing thumbnails and embedded hot-links. Additionally, one web site can accommodate several Press2Release modules containing, for example, corporate literature, user guides, or frequently updated documentation.

Through the Insight Group, clients are given the option of either a fully serviced package, where Insight's PR account managers remotely manage clients’ news areas, or a self service package, where the client receives training from Insight to solely manage the content. These two options ensure complete flexibility to suit all needs.

The solution has already been successfully installed and managed by FlameBoy PR, part of the Insight Group, for Contemporary Plc, providers of eBusiness Intelligence solutions.

“We have been using Press2Release on our web site for three months and the tangible benefits are obvious,” endorses Annette Gann, marketing manager of Contemporary. “Changes are made instantaneously via Flameboy enabling our news area to be constantly up-to-date. There aren’t any solutions which offer such practicality and convenience.”

Insight Group

The Insight Group, based in Ascot, Berkshire, was founded in 1988 and comprises Insight Marketing Concepts, a provider of IT-based press & public relations, Insight Communications, a business to business brand and design consultancy, and Flameboy PR, a recently formed hi-tech focused PR agency. The group's clients include SmartForce, e2 Communications, energisingtheoffice, First Data, Network Associates, MGE UPS Systems, Openet Telecom, SafeStone, Quallaby, Calendra, Contemporary and BrokerTec Europe. The first two Press2Release users are Contemporary PLC a UK technology company and energisingtheoffice a Swedish office furniture manufacturer.

To see the simplicity of Press2Release for yourself please contact Kenny Robson ( or call 01344 871900 for a demonstration of the product.

This news release (and illustration) is issued in accordance with Clause 1.2j of the British Codes of Advertising and Sales Promotion and therefore cannot be subject to a transaction of any kind.

For further information contact:

PR Agency Contact:
Dan Purvis / Sarah Daliday
Insight Marketing Concepts
Tel: +44-1344-871900
Fax: +44-1344-871999

This press release was distributed by ResponseSource Press Release Wire on behalf of Insight Marketing Concepts in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit