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xstreammedia, specialist supplier of eCustomer Relationship Management solutions for the Small to Medium-sized Enterprise today hit out at the spiralling costs associated with CRM implementations. Tony Russell, new media and marketing director at xstreammedia stated that in most cases at least 40% of the final bill was for expensive professional services, which takes the technology out of the reach of most SMEs.

A converged solution is the answer according to Russell. “Instead of looking at solutions made up of various different technologies, all of which have to be integrated at the client site, SMEs should look for systems which are delivered in one piece where very little consultancy is required to set it up. Contrary to popular belief it is possible to find solutions that are wizard driven and can be implemented in house.”

Russell’s comments come in the wake of xstreammedia’s recently decision to incorporate artificial intelligence into its next generation product-line. This will mean even more savings for SMEs as Intelligent Agents in xstreammedia’s eCRM product XeRM are capable of handling up to 80% of enquiries received in call centres.

“There are many business benefits to eCRM but unfortunately headline grabbing failures, and the high costs associated prevent many SMEs from even looking at what the technology could do for their business,” Russell commented.


Taken from an article written by Tony Russell entitled
“Opening up the e-CRM possibilities for SMEs”

For a copy call Andreina West on 01491 636191.

Notes to Editors

About xstreammedia

xstreammedia was formed as a result of the merging of four companies with the collective aim of delivering eBusiness solutions that take full advantage of the economies to be gained by the convergence of Voice and Data systems. xstreammedia is focussed on the delivery of cost effective eCRM solutions to small and medium sized enterprises (SMEs) with its flagship product XeRM.

XeRM empowers SMEs by providing multimedia contact centre technologies for the normal workplace at a realistic price. The company specialises in helping organisations through every step of integrating voice and data systems ensuring that they are able to provide fast, effective customer service.

For more information visit:

Editors Contacts

Tony Russell
Tel: 01784 885200

Andreina West/Mary Phillips
PR Artistry Ltd
Tel: 01491 636191

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit