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Athene Successfully Integrates APT Platform™ With Siebel eBusiness Applications

Boulder, CO, 21st August, 2001 – Athene Software, a provider of customer-focused Intelligent Customer Relationship Management (iCRMTM) software, today announced that the integration of its Advanced Predictive Technology (APT) Platform™ version 1.0 and Siebel eCommunications version 6.0 has been successfully validated by Siebel Systems. Siebel Systems, Inc. (Nasdaq: SEBL) is the world’s leading provider of eBusiness applications software. Siebel eCommunications is an industry-specific suite of eBusiness applications that enables service providers to manage, synchronise and coordinate sales, marketing, and customer service across all communication channels and points of customer contact - including the Web, the call center, field sales and service, and reseller channels. The Siebel Validation Program evaluates and documents integrated third-party solutions by putting them through rigorous technical scrutiny.

The fully integrated Advanced Predictive Technology (APT) Platform empowers customer contact centres and marketing departments to intelligently interact with customers, reduce churn, increase customer profitability, and maximise the adoption of cross-sell and up-sell campaigns. Athene’s highly accurate predictions allow proactive, personalised communications with customers while increasing customer satisfaction and improving ROI. Siebel Systems provides an integrated family of eBusiness applications software enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, call centre, field, reseller channels, retail, and dealer networks. Siebel eCommunications was developed in close collaboration with the world's leading communications companies and embodies industry best practices for executing personalised marketing campaigns, capturing accurate service orders, maximizing customer retention, and integrating seamlessly with operations support systems. Siebel eCommunications is designed to address the eBusiness needs of local, long distance, broadband, cable, satellite, wireless, Internet and media content providers.

The validated joint solution, APT Platform for Siebel eCommunications, will enable joint customers to apply predictive analytics and intelligence to every customer interaction to help minimise churn, maximise profitability, and improve customer loyalty.

The APT Platform for Siebel eCommunications is designed to optimize and speed the flow of predictive analytical information surrounding customer behavior from the Athene Modeling Engine and make it accessible via the Siebel eCommunications user interface. Data for predictive analysis is extracted from the Siebel OLTP Repository via Siebel EIM and loaded into the Athene Data Mart and modeled in the Athene Modeling Engine. The returned predictions are then loaded directly into the Siebel OLTP Repository from Siebel EIM so that the predictions are offered seamlessly at the time of customer interaction through the Siebel eCommunications Client interface.

"Athene and Siebel Systems have great synergy," said Howard Kaushansky, Vice President of Business Development for Athene. "Together, we're proving we can deliver a quantifiable ROI to our customers by incorporating predictive analytics and intelligence to every interaction. Our collective goal is to help our customers improve their customer loyalty.”

“APT Platform for Siebel eCommunications enhances our joint customers’ ability to take the appropriate marketing steps to effectively retain or up-sell their customers,” said Michael Straub, Director of Technical Alliances for Siebel Systems. “This leads to reduced customer churn and greater profitability.”

Siebel Systems forms alliances with proven technology leaders to deliver tangible business benefits throughout the enterprise. By choosing Siebel eBusiness Applications and validated partner solutions, Siebel Systems’ customers can pursue a best-in-class software acquisition strategy and quickly deploy the very best solution available.

About Athene

Athene Software develops and markets predictive analytic software solutions enabling ISPs, e-businesses and communications service providers to proactively build and retain profitable, long-term and loyal customer bases. Drawing on the expertise of some of the world's best domain experts and machine learning scientists, Athene solutions dynamically predict customer behaviour, reveal the drivers or reasons for this behaviour, deliver real-time recommendations to all customer touch points, and continuously learn with each customer interaction. Athene Software is headquartered in Boulder, Colo.

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Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer and partner relations, such as the availability of Siebel Systems’ products and services, customer implementation of products and services, relationships with third-party vendors and systems integrators, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems’ Annual Report on Form 10-K for the year ended December 31, 2000 and its other filings with the Securities and Exchange Commission.

Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

Athene Software, Advanced Predictive Technology Platform, APT, APT Churn, APT Profitability and iCRM are trademarks of Athene Software, Inc.


Nancy Laundy, Athene Software, +1.303.786.7500 ext. 126,

Lisé Hutcheon, Link Marketing, +44 (0) 1372.468.960,

This press release was distributed by ResponseSource Press Release Wire on behalf of Link Marketing Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit