The largest privately-owned reinsurance intermediary in the world, Benfield Group, has turned to NewsEdge Corporation (NASDAQ:NEWZ) to strengthen the current awareness solution that its global employees and key customers depend on to stay abreast of industry trends and breaking news.
As part of its corporate strategy to provide a wider range of risk management products and solutions to its customers, Benfield Group’s website will now incorporate a comprehensive news solution from NewsEdge, tailored to suit its target markets. The website aims to provides employees, customers and site visitors with easy access to targeted financial information and relevant, timely news as well as corporate and industry information.
“Our corporate aim is to work with customers to create and deliver effective business solutions via a unique blend of creativity and transactional capability,” says David Bogg, Benfield Group Executive. “NewsEdge enables us to achieve exactly that—providing access to the best and most relevant news and company information on the market, all in one convenient place.”
The group evaluated several Content suppliers for its website, seeking a unique ability to retrieve data tailored to the individual visitor, real time. As a result, Benfield Group leverages several NewsEdge enterprise solutions to meet the diverse constituency needs, from top management to sales representatives to customers. The organization combines NewsEdge Live (filtered streaming news right to desktops throughout the enterprise) and NewsEdge Insight (packaged daily news briefings reviewed and personalised for each professional). Combined, these solutions provide real-time, ultra-relevant news and information via 2,000 customisable, industry-specific topics drawn from over 600 sources.
The company information, stock quotes and charts accessible are obviously crucial to this application, while the personalisation capability from the end user’s perspective introduces a high level of interactivity, making them feel that they are in total control of the information delivered.
“We are very excited to be working with Benfield Group, a leader in their field,” said Cliff Pollan, president and CEO of NewsEdge. “The NewsEdge Content solution is absolutely perfect for Benfield Group’s website. NewsEdge allows customers to very rapidly find the high quality information they need to make crucial decisions – in real time."
About Benfield Group
Benfield Group is one of the leading reinsurance intermediaries in the world. Headquartered in London, it provides a range of specialist reinsurance, insurance and risks advisory services to a global customer base. IMay 2001 the merger was completed between Benfield Greig and EW Blanch, one of the leading US integrated risk management and distribution service providers. The combined company, the largest privately owned reinsurance intermediary in the world, had pro forma revenues of US$410 million in 2000, a global presence in more than 30 offices world-wide and over 1,700 employees. The combined Group's US operations have been renamed Benfield Blanch, and the UK holding company has been renamed Benfield Group plc. Benfield Greig remains the trading name for the reinsurance broking operation outside of the US. The Group also owns a number of non-reinsurance businesses. Amongst these, Benfield Sports International provides consultancy services in sports sponsorship and eve!
nt management, specialising in motorsport, while Wildnet New Media Group specialises in the creation, marketing and management of interactive trading websites.
For more information about Benfield Group, visit http://www.benfieldgroup.com
NewsEdge Corporation (NASDAQ: NEWZ) is a global provider of content solutions and electronic publishing technologies for business. Our customers include both content creators and the operators of the world's most active Web sites. We offer technology and services for our customers to create, manage and deploy content for millions of end-users: through enterprise sites, portals, publisher Web sites and distribution channels. NewsEdge services make organisations smarter, attract specialised audiences, foster high-frequency usage, promote Web site ‘stickiness’ and ultimately cultivate commerce. NewsEdge serves thousands of sites and companies with highly targeted content solutions from the NewsEdge Refinery™, including industry-specific topics, wireless services, turn-key permission marketing and publishing tools, outsourced editorial capabilities and sub-second live news feeds and applications. The NewsEdge Refinery combines a patented combination of sophisticated technology and human editorial review to deliver highly targeted news on more than 2,000 business topics from more than 2,000 sources. NewsEdge is headquartered in Burlington, Massachusetts, with offices and distributors throughout North America, South America, Europe, Japan and the Middle East.
For more information about NewsEdge Corporation visit http://www.newsedge.com
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