Stand No: 1310 Main Hall - Excel, London Docklands
* ELSA to unveil wireless web access pad
* Bluetooth devices for Internet access and in-car
* New professional graphics boards for games
* 3D Monitor introduces a new dimension in display
THEALE, 23 August 2001- Networking and graphics board vendor
ELSA is using this year's ECTS to showcase its vision of the digital
networked home while also demonstrating the power of the company's graphics
boards for PC gamers and a range of professional boards for specialist games
ECTS will also be the first UK outing for ELSA's new
Bluetooth wireless products including a hands-free in-car solution for
mobile phones. Marketing manager Peter Griffin commented, "This is our first
time at ECTS and it reflects the major confidence we have in the ELSA brand.
Exhibiting will demonstrate our strong position in the graphics market as
well as our new concept for the next generation of home networking."
The networked digital home
In July ELSA announced a major strategic push for a share of
the growing digital home networking market with broadband Internet, home
ethernet and home WiFi wireless LAN products. ELSA home networking products
come under a new brand, ELSA Vianect and the first products on show at ECTS
will be IEEE 802.11b wireless LAN access point and WLAN interfaces for USB
and PC card (PCMCIA.)
ELSA is using ECTS to announce its wireless Logboard, a
touch-screen webpad for the home, based on the IEEE802.11B wireless
standard, this will connect with an analogue modem, ISDN adapter or
broadband internet access devices like DSL or cable modems. In the New Year
ELSA plans to move from home digital networking to address the home
entertainment market with a range of multi-media offerings.
ELSA GB product manager, Peter Huddleston explains, "With
the arrival of the multi-PC household and the wider availability of
broadband internet services, ELSA is striving to be at the forefront of the
market, offering a wide range of solutions and applications to meet the
market's needs. Wireless technology gives home PC users the flexibility to
connect up all their devices, share resources such as internet connections
and peripherals with minimum disruption and installation costs."
Bluetooth wireless Internet
ELSA's first home and office Bluetooth devices will be on
show with a wireless ISDN terminal adapter and a USB to Bluetooth adapter.
With the ELSA Vianect Blue ISDN, ELSA enables wireless Internet access over
ISDN for Bluetooth equipped PCs, notebooks, PDAs and mobile phones. No
fiddly cables to find (or lose) and, with WEP 128 encryption, a high level
of secure communications up to 100m outdoors or typically 30m in a building.
For devices that are not Bluetooth enabled, ELSA offers the
simplicity of a USB adapter that plugs into the computer's USB port, opening
up the world of wireless in seconds. USB means one adapter can be shared
among several devices without having to reboot each time.
Bluetooth on the move
In collaboration with Peiker, the acoustics specialists,
ELSA has developed an in-car hands free, wireless, Bluetooth interface for
mobile phones. Vianect Blue Handsfree can be easily installed in any vehicle
and enables the user to make hands-free calls with only minimal additional
equipment. The phone communicates with the hands-free kit and can be
situated anywhere in the car, even in the boot. Calls are established via
voice dialling and relayed via the car hi-fi, as with bespoke hard-wired
in-car hands-free systems.
GLADIAC graphics boards with GeForce3 Power
The dream of most hard-core gamers, the ELSA GLADIAC 920
graphics board which uses the NVIDIA GeForce3 graphics processor unit (GPU)
create new levels of realism for gamers and designers alike.
In addition to offering gamers faster performance, the ELSA
GLADIAC 920's new nFinite FX(tm) engine in GeForce3 enables pixel-precise
programming of 3D particle light effects such as smoke, fog and explosions.
Using texture bump mapping the high-end graphics card creates ultra
realistic material textures and convincing moving water effects. Thanks to
the inclusion of a special GeForce3-optimised version of the Giants computer
game customers can fully appreciate this revolutionary technology.
The new build of the ELSA GLADIAC 920 board offers gamers
the ultimate overclocking experience. "With no additional cooling, we have
managed to clock the board up to 250Mhz on the core processor and 560Mhz on
the memory, delivering a massive 650 additional points on 3D Mark 2001. No
tricks, no fans, no extra heat sinks. This is straight out of the box," said
ELSA product manager Adam Foat.
The new build ELSA GLADIAC also sports a new sleek, black
PCB and an improved heat sink, but otherwise has the same powerful
configuration as the original, based on the NVIDIA GeForce 3 graphics
processor unit (GPU).
Just for the professionals
As well as providing boards for gamers ELSA has a reputation
for excellence in the games developer market for high-performance
professional graphics boards. At ECTS ELSA will be adding to this reputation
with the new ELSA GLoria DCC board, aimed directly at the animation market
and optimised for 3D Studio Max, the leading DCC software package.
The ELSA GLoria DCC is customised for digital content
creation professionals who need optimum performance for generating designs
for character animation, visual effects and games development. It is the
only hardware platform with an optimised application driver for 3D Studio
Max with the new Vertex and Pixel shader technology from graphics chip maker
NVIDIA. The ELSA MAXtreme driver delivers both performance and stability for
the DCC user.
The nFinite engine of the NVIDIA Quadro DCC GPU (graphics
processor unit) enables the integration of new features of 3D Studio Max for
use in DCC applications as well as offering a significant performance boost.
ELSA's product manager for graphics Adam Foat commented,
"This is a specialist tool for people at the cutting edge of digital
animation. Designers can now program an almost limitless number of effects
and review the results straight away."
Other professional graphics boards on show at ECTS include
the products in the Synergy range. The ELSA Synergy 2000 offers unbeatable
price-performance ratio and is based on the "Quadro2 EX" chip. It provides
high quality 3D graphics performance and stability for high-end CAD,
visualisation, animation and design along with state-of-the-art 2D
acceleration for image editing and standard applications.
The ELSA Synergy 2000 is attractive as an entry-level
graphics board for all professional graphics workstations where a superior
price-performance ratio, as well as first-class workstation performance and
reliability are required.
The ELSA Synergy III delivers exceptional 2D performance
with professional 3D production horsepower combined with the productivity
benefits of dual screen support.
The ELSA Synergy III, gives you a fast 32MB frame buffer for
high resolution, vivid colours and texture processing along application
optimisation, drivers and utilities.
Dual monitor support means that developers can have their
content editing window open on one screen, their colour palette, time line
or email client on another.
3D Monitors without 3D Glasses
Having recently hit the UK market with its flat panel colour
TFT screens ELSA goes a stage further with a new monitor which actually
shows images in 3D with no need for special glasses. The ELSA ECOMO 4D is
an 18" digital colour flat panel TFT monitor that offers a three dimensional
display on screen by presenting different images to the left and right eye.
A viewing prism directs the images to the appropriate eye and an intelligent
eye tracking systems continuously synchronises the prisms with the position
of the viewer's eyes. This produces a realistic and ergonomic 3D display,
which can be useful in 3D automotive design and medical applications.
ELSA contact details for ECTS
If you would like to arrange a meeting with ELSA Sales
please call 0870 990 4240
For all press enquiries please call 01625 511 966 (The Edge
ELSA is one of the leading providers of Internet access and
computer graphics solutions for the PC. Its product range includes modems,
ISDN adapters, ISDN and DSL routers, videoconferencing systems, graphics
boards and monitors. ELSA was founded in 1980 and today has around 700
employees. In addition to its headquarters in Aachen, Germany, it also
maintains subsidiaries in San José (USA), Taipei (Taiwan) and Tokyo (Japan)
as well as in London (UK), Paris (France), Milan (Italy), Madrid (Spain),
Stockholm (Sweden) and Eke (Belgium). Since June 1998, ELSA AG shares are
traded on the "Neuer Markt" trading segment (WKN 507 360) of the Frankfurt
stock exchange in Germany.
ELSA G.B. Ltd., 1210 Parkview, Arlington Business Park,
Theale, Berkshire RG7 4TY
Tel: 0118 965 7755 Fax: 0118 965 7756
Freephone sales no.: 08000 56 34 45
Web site: http://www.elsa.co.uk
ELSA press contact:
The Edge Partnership
Kim Williams tel: 01625 507 202,
Frank Smith tel: 01625 507 208 ,
Main No.: 01625 511966, Fax: 01625 511967
Register with the ELSA Press Lounge on: http://presslounge.elsa.co.uk
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