Powergen offers unmetered ISP service as fourth "essential service"
Powergen today announced that Affinity Internet Holdings is to supply the
company with three new unmetered Internet access packages in September 2001.
The packages named 'Daytime', 'Anytime' and 'Evenings and Weekends', have
been developed with Affinity's Internet division to provide a range of
competitively priced ISP services to Powergen's three million customer
Affinity already works with Powergen in many areas. Affinity's Telecom
division provides its successful fixed and mobile telecoms offering;
Affinity's Internet division provides its existing metered ISP service; and
Hurricaneseye, a co-venture between the two companies provides Powergen's
single billing capability.
Powergen wanted to offer its customers a variety of Internet access packages
to suit the differing requirements of its business and consumer base. As a
result, Affinity Internet developed the following:
Daytime - gives users unlimited surfing between 6 am and 6 pm on weekdays
for just £9.99 per month, then 1p a minute at all other times.
Anytime - affords the user unlimited surfing 24 hours-a-day for just £13.99
Evenings and Weekends - is a service primarily aimed at families with
children as, for only £9.99 per month, users can enjoy unlimited surf time
between the hours of 4pm and 8am weekdays, and at anytime over the weekend.
It isn't just Powergen customers who will benefit; these packages can be
used by anyone with an Internet-enabled PC and a BT telephone line.
Danny Sullivan, director of Affinity Internet, commented: "In a competitive
marketplace, trusted brands become more important to the customer. The
strength of Powergen's brand combined with this new competitive range of
Internet access packages makes the total 'essential services' proposition
very attractive to customers."
Brian Coane, Powergen's marketing communications manager, said: "Powergen's
business strategy is to offer a range of essential services to make life
easier for our customers. We want to simplify the running of homes or
businesses by providing a range of competitively priced essentials,
including Internet access, through one point of contact."
- Ends -
All press enquiries:
Midnight Communications (business and trade media enquiries)
Zoë Harley / Antony Mayfield
Tel: 01273 666200
Affinity Internet Holdings (investor and general enquiries)
Tel: 020 7670 1150
0115 906 2562
Notes to Editors
1. Evenings & Weekends costs just 2p a minute between 8am - 4pm.
2. Powergen will bill its Internet access packages online.
3. People can sign up and download the package from the Powergen website
(www.pgen.net). From September they will be able to order a CD-ROM by
emailing email@example.com or faxing 0114 247 7818.
About Affinity Internet Holdings plc
Affinity is a provider of white-label, Internet, telecoms and commerce
services to major brands, including Tiny Computers, Powergen, Royal Bank of
Scotland and Egg. Founded in 1995 Affinity employs over 200 people in
Europe, Africa and the Asia-Pacific region and is listed on the London Stock
It comprises three main business divisions:
Affinity Internet is the UK's biggest provider of Virtual Internet Service
Provision (VISP) with over 150 branded ISPs running across its
infrastructure in the UK alone. It offers a full range of SME and ISP
packages through its client brands including metered and un-metered,
narrowband and broadband (ADSL).
Affinity Telecom offers brandable fixed and wireless telephony services as
well as a pioneering convergent billing platform based on the
industry-leading Geneva technology.
Affinity Commerce offers brandable web, mobile and iTV content, e-commerce,
software, portals and advanced customer relationship management (CRM)
Affinity has built its technologies and services working with companies
regarded as the best in their respective fields, including strategic
partners: ICL, Cisco Systems, and ClientLogic. Other key relationships
include Cable & Wireless, British Telecom, Vodafone UK, Applied Psychology
Research (APR) and Synigence. www.affinity.uk.com
For press ready photography please visit our image archive:
Powergen was the first utility to become a virtual Internet service provider
with the launch of its Surf & Save package in November 1999. Surf & Save is
unique in that it offer users more money back on their energy bills the
longer they stay on line, plus a range of other innovative features such as
free password protected e-mail addresses.
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