NewsEdge Corporation said today that it is meeting the surging data and content needs of Berlex Laboratories, Inc. with some of the most advanced information solutions available.
Berlex, the New Jersey-based, US affiliate of global specialty pharmaceutical company Schering AG Germany is in a period of rapid expansion. To prepare for its five product launches that are currently underway, Berlex established a global information network responsible for getting the right information at the right time to the right people. Kathleen Millington, the company’s corporate librarian responsible for its North American organisation chose to leverage a combination of NewsEdge products to address disparate information needs within the company.
Berlex’s North American organisation combines NewsEdge Live (filtered streaming news right to desktops throughout the enterprise); NewsEdge Insight (packaged daily news briefings reviewed and personalised for each professional); as well as NewsEdge Editor’s Picks (current, editorially tailored global business content to corporate intranets and web portals). These combined NewsEdge solutions stock the corporation’s intranet with timely, relevant, industry-based news, organised by therapeutic area.
“Whether it’s biotech advances, staying on top of our intellectual property, tracking Wall Street and knowing the next business trend to maintain our competitiveness, there are a lot of global and specific informational needs throughout the organisation. My role is to effectively manage that information,” said Millington. “Our NewsEdge relationship has grown deeper over the last several years. We’ve gone from using just Live and Insight to adding Editor’s Picks and, just last year, we’ve migrated the hosting of the news products to NewsEdge, vastly increasing the utility of all that information,” said Millington.
NewsEdge Corporation (NASDAQ: NEWZ) is a global provider of content solutions for business. Its customers include both content creators and the operators of the world’s most active Web sites. NewsEdge offers technology and services for its customers to create, manage and deploy content for millions of end-users through enterprise sites, portals, publisher Web sites and distribution channels. NewsEdge services make organisations smarter, attract specialised audiences, foster high-frequency usage, promote Web site “stickiness” and ultimately cultivate commerce.
NewsEdge serves thousands of sites and companies with highly targeted content solutions from the NewsEdge Refinery, including industry-specific topics, wireless services, turn-key permission marketing and publishing tools, outsourced editorial capabilities and sub-second live news feeds and applications. The NewsEdge Refinery combines a patented combination of sophisticated technology and human editorial review to deliver highly targeted news on more than 2,000 business topics from more than 2,000 sources. NewsEdge is headquartered in Burlington, Mass., with offices and distributors throughout North America, South America, Europe, Japan and the Middle East.
For more information about NewsEdge Corporation, visit http://www.NewsEdge.com
About Berlex Laboratories Inc.
Berlex Laboratories, Inc. is a U.S. affiliate of Schering AG, Germany (NYSE:SHR), the world leader in diagnostics/imaging, in female health care and the pioneer in the treatment of multiple sclerosis. It is the maker of medicines for cancer, heart disease and dermatology. Berlex operations are in Montville and Wayne, New Jersey, with bioscience research in Richmond, California.
For more information visit http://www.berlex.com
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