Affinity Unveils First Stage of Virtual Services Showcase
with ISP and Mobile Packages
Following the recent acquisition of breathe, Affinity Internet Holdings
today announces the first stage of its re-launch as a showcase for the
company's white label services. The 650,000 existing breathe subscribers can
see a newly designed website, offering competitive unmetered ISP packages
and mobile phone deals.
The new breathe mobile service, provided by Affinity's telecom division,
will offer users a range of prepay and contract packages. As well as
developing a profitable end user business, the company wants to demonstrate
how quickly and simply a brand can launch as a virtual mobile telco.
For further information visit http://www.breathe.com/phoneshop
The first of the two new Internet access deals provides users with unlimited
access twenty-four hours a day, seven days a week for £12.99, based on
Affinity's Surf Unlimited package. The second package, priced at £8.99, is
based on Affinity's Surf@Home offering and gives unlimited access between
4pm and 8am and anytime at weekends. To attract new users to take up these
unmetered access packages, Affinity will be offering two special
introductory deals of up to 2 months free access. Affinity has been running
breathe's ISP service since its launch in 1999.
For further information visit http://www.breathe.com/freemonth.html
The redesigned breathe portal also features Affinity's mytaxi ecommerce
platform, offering users a complete range of sophisticated ecommerce tools
including a gift reminder, gift forager and price comparison engine. All
billing for the ISP and mobile services will be handled via Hurricaneseye,
its convergent billing joint venture with Powergen.
Affinity intends to roll-out more of its services with breathe over the
coming months, including its advanced eCRM platform, virtual utilities and
branded fixed line telephony services.
Wayne Lochner, CEO of Affinity commented: "We're planning to keep the
breathe brand very much alive and provide its users with the very best value
services and the latest technologies available from the Affinity Group.
"This is also a chance to show that anyone with the brand and the vision can
become a virtual telco or ISP with Affinity. These white label services
represent both a powerful marketing channel and potentially lucrative
revenue stream for any company."
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All press enquiries:
Midnight Communications (business and trade media enquiries)
Zoë Harley / Antony Mayfield
Tel: 01273 666200
Affinity Internet Holdings (investor and general enquiries)
Tel: 020 7670 1150
Notes to Editors
Affinity is a provider of white-label, Internet and telecoms services and
technologies to major brands, including Tiny Computers, Powergen, the Royal
Bank of Scotland and Egg. Founded in 1995 Affinity employs over 200 people
in Europe, Africa and the Asia-Pacific region and is listed on the London
Stock Exchange (UK:AIH).
It comprises three main business divisions:
* Affinity Internet is the UK's biggest provider of Virtual Internet Service
Provision (VISP) with over 150 branded ISPs running across its
infrastructure in the UK alone. It offers a full range of SME and ISP
packages through its client brands including metered and un-metered,
narrowband and broadband (ADSL).
* Affinity Telecom offers brandable fixed and wireless telephony services as
well as a pioneering convergent billing platform based on the
industry-leading Geneva technology.
* Affinity Commerce offers brandable web, mobile and iTV content, e-commerce,
software, portals and advanced customer relationship management (CRM)
Affinity has built its technologies and services working with companies
regarded as the best in their respective fields, including strategic
partners: ICL, Cisco Systems, and ClientLogic. Other key relationships
include Cable & Wireless, British Telecom, COLT, Vodafone UK, Applied
Psychology Research (APR) and Synigence.
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