BREATHE RELAUNCHED BY AFFINITY Thursday 30 August 2001 PDF Print Affinity Unveils First Stage of Virtual Services Showcase with ISP and Mobile Packages (www.affinity.uk.com) (www.breathe.com) Following the recent acquisition of breathe, Affinity Internet Holdings today announces the first stage of its re-launch as a showcase for the company's white label services. The 650,000 existing breathe subscribers can see a newly designed website, offering competitive unmetered ISP packages and mobile phone deals. The new breathe mobile service, provided by Affinity's telecom division, will offer users a range of prepay and contract packages. As well as developing a profitable end user business, the company wants to demonstrate how quickly and simply a brand can launch as a virtual mobile telco. For further information visit http://www.breathe.com/phoneshop The first of the two new Internet access deals provides users with unlimited access twenty-four hours a day, seven days a week for £12.99, based on Affinity's Surf Unlimited package. The second package, priced at £8.99, is based on Affinity's Surf@Home offering and gives unlimited access between 4pm and 8am and anytime at weekends. To attract new users to take up these unmetered access packages, Affinity will be offering two special introductory deals of up to 2 months free access. Affinity has been running breathe's ISP service since its launch in 1999. For further information visit http://www.breathe.com/freemonth.html The redesigned breathe portal also features Affinity's mytaxi ecommerce platform, offering users a complete range of sophisticated ecommerce tools including a gift reminder, gift forager and price comparison engine. All billing for the ISP and mobile services will be handled via Hurricaneseye, its convergent billing joint venture with Powergen. Affinity intends to roll-out more of its services with breathe over the coming months, including its advanced eCRM platform, virtual utilities and branded fixed line telephony services. Wayne Lochner, CEO of Affinity commented: "We're planning to keep the breathe brand very much alive and provide its users with the very best value services and the latest technologies available from the Affinity Group. "This is also a chance to show that anyone with the brand and the vision can become a virtual telco or ISP with Affinity. These white label services represent both a powerful marketing channel and potentially lucrative revenue stream for any company." - ends - All press enquiries: Midnight Communications (business and trade media enquiries) Zoë Harley / Antony Mayfield Tel: 01273 666200 Email: Affinity@midnight.co.uk Affinity Internet Holdings (investor and general enquiries) Nikki Redfern Tel: 020 7670 1150 Email: email@example.com Notes to Editors Affinity is a provider of white-label, Internet and telecoms services and technologies to major brands, including Tiny Computers, Powergen, the Royal Bank of Scotland and Egg. Founded in 1995 Affinity employs over 200 people in Europe, Africa and the Asia-Pacific region and is listed on the London Stock Exchange (UK:AIH). It comprises three main business divisions: * Affinity Internet is the UK's biggest provider of Virtual Internet Service Provision (VISP) with over 150 branded ISPs running across its infrastructure in the UK alone. It offers a full range of SME and ISP packages through its client brands including metered and un-metered, narrowband and broadband (ADSL). * Affinity Telecom offers brandable fixed and wireless telephony services as well as a pioneering convergent billing platform based on the industry-leading Geneva technology. * Affinity Commerce offers brandable web, mobile and iTV content, e-commerce, software, portals and advanced customer relationship management (CRM) services. Affinity has built its technologies and services working with companies regarded as the best in their respective fields, including strategic partners: ICL, Cisco Systems, and ClientLogic. Other key relationships include Cable & Wireless, British Telecom, COLT, Vodafone UK, Applied Psychology Research (APR) and Synigence. http://www.affinity.uk.com For press ready photography please visit our image archive: http://www.prshots.com This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.