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WIN expand its wireless marketing portfolio with Celebrity Voicemail -
the latest mobile craze that's set to rival the ring tone

Wireless Information Network Ltd (WIN), the UK's biggest supplier of
wireless marketing services, today announces the launch of Celebrity
Voicemail. Celebrity Voicemail is the next big thing in mobile phone
personalisation and just one of many white label solutions offered by WIN
Plc as part of a complete wireless marketing platform. The new service
allows users to download an impersonated, pre-recorded message from their
favourite celebrity.

The service features messages from impersonators of Tony Blair, Hannibal
Lecter, Ali G and a whole host of well-known characters. In order to access
the service, mobile phone users simply ring an IVR number and browse a
selection of quality voicemail messages. The user then makes a selection
and enters their voicemail PIN code as a security precaution. The calls are
charged at £1 per minute and last approximately 3.5 minutes. The voice
message is then sent directly to the users phone, replacing their existing

In line with WIN's existing range of wireless solutions, Celebrity Voicemail
will be available to existing corporate clients and has been designed to
enable media owners, telcos and brand facilitators to both add an additional
facet to their existing product offering and to provide a way of generating
an additional revenue stream.

As part of its commitment to retaining its position as the fastest, most
reliable developer of wireless applications in the industry, WIN Plc has
chosen Mobilephonia in partnership with Grapevine Telecom to provide the

Katie Hollier, marketing manager at WIN Plc, said: "We are delighted to be
able to expand our current portfolio with the launch of this new quality
service. Celebrity Voicemail is a fun and innovative way in which to
personalise a mobile phone, WIN believes that it is the perfect addition to
any organisation's wireless campaign as it is simple to set up, available on
all handsets and across all networks. We anticipate that consumer take up
for this service will be phenomenal."

- ends -

All press enquiries:

Midnight Communications (Business and trade media enquiries)
Kirstie Young / Antony Mayfield
Tel: 01273 666200

Wireless Information Network (All other enquiries)
Katie Hollier
Tel: 01494 750 500

Notes to Editors

About WIN Plc

WIN, a private limited company, was founded in 1989. WIN Plc has spent the
last twelve years innovating and supplying mobile communications and has
developed a reputation for being the fastest, most reliable developer of
wireless applications in the industry.

WIN counts the following organisations as successful users of its wireless
solutions platforms: News International, Granada, Diageo and Dixons.

The product range can be divided into three sections:

* Organisation Efficiency

Customers can be sent time critical information direct to their phones.
Employees can be sent the latest industry news
Managers can keep employees updated on important internal developments
Emails can be filtered and forwarded as text messages

* Marketing Channel

Permission based wireless marketing campaigns undertaken.
Bulk messaging, Mobile voting, Competitions, Sponsored content

* Revenue Generating

WIN develops products to act as a channel to sell content into the
Football results, Jokes, Horoscopes, Share prices, Celebrity Voicemail

WIN currently employs 50 people at its offices in High Wycombe in the UK and
is currently developing its position as a leading European provider of
cross-network wireless solutions via the development of the WIN brand.

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit