oneswoop's August 2001 figures show UK's car buyers are increasingly switching to smaller more efficient cars to benefit from lower taxes, prices and fuel consumption
The UK's car buyers are looking towards the Internet primarily to source smaller more economical cars to benefit from lower taxes, prices and fuel consumption. This is evidenced by the top ten selling models for August 2001 released today by oneswoop, the UK's leading online car retailer.
Rather than spending hours visiting many local dealerships individually with the inconvenience of travelling from location to location, oneswoop believes that car buyers are increasingly keen to take advantage of the time savings, as well as the price savings, of ordering from the comfort of home or their workplace.
The Toyota Yaris tops the order list, accounting for 15 per cent of August sales with the diesel derivatives of the popular Volkswagen Golf appearing second, while Peugeot's 206 also featured in the top ten list.
Andy Nowell, Head of Marketing, oneswoop.com said, "Although sales of our prestige brands such as BMW, Mercedes and Jaguar continue to be strong, over recent weeks we have seen a greater demand for both smaller and more economical cars from our extensive range of models".
The Toyota Yaris has proved exceedingly popular with savings of up to 22% while customers have been keen to take advantage of competitive pricing and shrinking lead times on a selection of Volkswagens models.
"A combination of concerns over a recession, benefits of lower taxes and fuel economy have been major factors in this trend, prompting many motorists to give serious thought to choosing a new car. Many drivers are also realising that more economical cars need not be any less rewarding to drive - which is why with excellent savings and short delivery times, the new Volkswagen Golf Diesels have been such a hit with our customers"
"We believe orders for the most popular models have also been strengthened by the launch of our new website in early August, which is proving very popular with consumers who also appear to be taking advantage of our competitive finance and trade-in facilities in greater numbers" added Nowell.
oneswoop.com's Top Ten Best Selling Cars in August 2001
1. Toyota Yaris
2. Volkswagen Golf
3. Audi TT Coupe
4. BMW Series 3
5. Ford Focus
6. Alfa Romeo 147
7. Vauxhall Zafira
8. Lexus IS200
9. BMW 5 Series
10. Peugeot 206
Launched in March 2000, oneswoop is the leading pan-European online car retailer. Voted `Best place to buy a car online` by the What Car? Web Guide 2001, the company specialises in a no haggle, no hassle service - delivering both custom and pre-configured cars directly to customers at up to 25 per cent off UK retail prices in as little as four weeks. Oneswoop is not only able to pass on huge savings to individual consumers through its web-interface, the recent addition of Oneswoop's Business division offers the potential for established retailers to enter the car retail market through its leading fulfilment system.
Oneswoop is backed by a number of prestigious financial and strategic investors from Europe and the US, including Insight Capital, BP, and Atlas Venture. It numbers amongst its partners such respected organisations as Fortis Bank, Marks & Spencer, the AA, First National Motor Finance, SGS and STVA (Transcars).
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