ComputerWire’s flagship European business technology magazine, Computer Business Review (CBR), is flying in the face of IT news and analysis dot-com failures today, with the launch of CBRonline.com. CBR aims to transfer the success of its paper magazine to its online presence, aiming to become Europe’s leading website targeting the technology decision making community. Using ComputerWire’s extensive team of experienced journalists and analysts, it provides users with in-depth, independent news and research from the global technology business sector.
Peter White, ComputerWire’s Managing Director, said: “We have watched our competitors’ IT news and analysis websites come and go, but it has not been their websites which have let them down, it has been the underlying quality of their content. CBR has built its reputation on its hard-hitting, independent analysis of the business of technology, and CBRonline.com merely extends that rigour into the online domain.”
With a broad range of free and premium content, CBRonline.com provides a minimum of twelve key daily news stories written exclusively by ComputerWire’s own news bureaux in London, New York and San Francisco, as well as Technology Halls designated to specific technology areas such as Mobile Technologies, Microelectronics, Customer Relationship Management, Data Storage and Enterprise Security, plus detailed financial analysis of both the world’s leading technology vendors and the broader technology market itself. The site also contains a number of value added features, such as CBR’s Top 50 Tables which rank the leading players in a range of sectors, Interactive Surveys of the controversial issues of the moment, free daily news via email, and a Discussion Forum where users are able to debate IT management and other topics with their industry peers.
“By pooling the strengths of ComputerWire’s worldwide news organisation, its analysts within the ComputerWire Research Unit, as well as CBR’s own team of writers and their 28 years’ combined IT journalism experience, I’m confident that CBRonline will become the favoured home page of many an IT decision maker,” said CBR’s Editor, Jason Stamper.
CBRonline.com’s multi-channel promotional efforts involve direct mail and email campaigns to the 25,000 subscribers to Computer Business Review (CBR) magazine, as well as advertising in ComputerWire’s other market-leading publications including Computergram International and Network Briefing. Online promotions include advertising campaigns run on ZDNet.co.uk, an exclusive link on the Yahoo.co.uk site supplying the daily news for the Business Tech News service - with links driving traffic back to CBRonline.com - and deals with a number of affiliates.
For further information on Computer Business Review or CBRonline.com, please email Jake Sharp, call him on 020 7919 5022 or visit http://www.cbronline.com
Computer Business Review
+44 (0)20 7919 5022
Computer Business Review
+44 (0) 20 7919 5000
+44 (0)20 7919 5046
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