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Cross-Network, Pay For Content Service is One of the First to Operate in the

WIN, the UK's biggest supplier of 3rd party wireless services, today
announces a deal with high street retailer The Link to facilitate its new
scratchcard SMS Super Soccer Service. Subscribers to the service will
receive SMS goal alerts and all the latest football information direct to
their mobile phone supplied by quality sports content provider TEAMtalk.

From today football fans will be able to receive updates on their phones by
buying a scratchcard, available from any one of The Link's 276 stores, or by
ringing a premium rate Interactive Voice Recognition (IVR) number advertised
in store.

The Link Super Soccer Service offers the following range of options:

Option 1 - Goal Alerts & Full Time Score, Retail Price £3.99 (Domestic
League & Cup matches only)

Option 2 - Goal Alerts, Full Time Score & Team News, Retail Price £4.99
(Domestic League & Cup matches only).

Option 3 - Goal Alerts, Full Time Score, Team News & Ringtone, Retail Price
£5.99 (Domestic League & Domestic and European Cup matches)

Once successfully signed up to the service of their choice, customers will
receive a "Welcome to the service" text message and will receive alerts for
the next 30 days.

Katie Hollier, Consumer Product Manager, WIN, said: "WIN is delighted to
announce this partnership with The Link and to offer the ultimate update
service for football fanatics across the UK. WIN's proven track record in
reliable text information delivery, coupled with the superior sports
information supplied by TEAMtalk means that for the first time, this season,
any mobile phone user on any network either pre-pay or contract can have
access to this high-quality service".

Bill Wilson, Chief Executive and Chairman, TEAMtalk, commented: "TEAMtalk is
a market leader in content provision and as a result we have already
captured a large percentage of the on and offline SMS market. Through the
partnership between ourselves and WIN, we can ensure that The Link's
customers are provided with the most in-depth, up to the minute coverage, on
all teams in the English and Scottish leagues, direct to their phone".


All press enquiries:

Midnight Communications (Business and trade media enquiries)

Kirstie Young / Antony Mayfield
Tel: 01273 666200

Wireless Information Network (All other enquiries)

Katie Hollier
Tel: 01494 750 500


Susannah Wilson
PR Assistant
Tel: 0113 399 2068

Notes to Editors

About WIN

WIN, a private limited company, was founded in 1989. WIN has spent the last
twelve years innovating and supplying mobile communications and has
developed a reputation for being the fastest, most reliable developer of
wireless applications in the industry.

WIN counts the following organisations as successful users of its wireless
solutions platforms: News International, Granada, Diageo and Dixons.

The product range can be divided into three sections:

* Marketing Channel

Permission based wireless marketing campaigns undertaken.
Bulk messaging, Mobile voting, Competitions, Sponsored content

* Revenue Generating

WIN develops products to act as a channel to sell content into the
Football results, Jokes, Horoscopes, Share prices, Celebrity Voicemail

* Organisation Efficiency

Customers can be sent time critical information direct to their phones.
Employees can be sent the latest industry news
Managers can keep employees updated on important internal developments
Emails can be filtered and forwarded as text messages

WIN currently employs 50 people at its offices in High Wycombe in the UK and
is currently developing its position as a leading European provider of
cross-network wireless solutions via the development of the WIN brand.

About The Link

The Link, part of Dixons Group plc, is the UK's number one specialist
retailer of mobile communications. It has 276 high street stores
nationwide, and is one of the fastest growing divisions of the Group. Ahead
of SMS Sports services The Link has successfully launched value added
services in the form of ringtones and graphics through its stores and on

About TEAMtalk

TEAMtalk, established in 1988, has evolved from providing fixed line
telephony services to become a major provider of sports content and
entertainment delivered to customers via the Internet, radio, TV, mobile and
premium rate fixed line telephone and satellite networks.

Bespoke content is distributed directly by TEAMtalk through its own sports
portal,, or sold to business partners for delivery via all
major delivery channels. TEAMtalk covers all professional football teams in
the UK, US, Germany and Sweden, in addition to over 250 top world teams
across 60 countries. TEAMtalk writes over 5,000 stories each week on
football alone, in addition to thousands of stories on other sports
including cricket, golf, formula 1, horse racing, greyhound racing, rugby
league and union and tennis.

The Group's network of web sites attracts a loyal fan base of over 2.5
million unique users every month. Media Metrix has ranked TEAMtalk the top
UK sports web site for 11 out of the last 13 months.

The TEAMtalk Group has offices worldwide including in the UK, the US,
Germany and Sweden. The team consists of over 520 staff, including 100
in-house journalists and 270 freelancers.

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit