The Link Signs Up WIN to Power New Football Scratchcard Service Thursday 6 September 2001 PDF Print Cross-Network, Pay For Content Service is One of the First to Operate in the UK www.winplc.com WIN, the UK's biggest supplier of 3rd party wireless services, today announces a deal with high street retailer The Link to facilitate its new scratchcard SMS Super Soccer Service. Subscribers to the service will receive SMS goal alerts and all the latest football information direct to their mobile phone supplied by quality sports content provider TEAMtalk. From today football fans will be able to receive updates on their phones by buying a scratchcard, available from any one of The Link's 276 stores, or by ringing a premium rate Interactive Voice Recognition (IVR) number advertised in store. The Link Super Soccer Service offers the following range of options: Option 1 - Goal Alerts & Full Time Score, Retail Price £3.99 (Domestic League & Cup matches only) Option 2 - Goal Alerts, Full Time Score & Team News, Retail Price £4.99 (Domestic League & Cup matches only). Option 3 - Goal Alerts, Full Time Score, Team News & Ringtone, Retail Price £5.99 (Domestic League & Domestic and European Cup matches) Once successfully signed up to the service of their choice, customers will receive a "Welcome to the service" text message and will receive alerts for the next 30 days. Katie Hollier, Consumer Product Manager, WIN, said: "WIN is delighted to announce this partnership with The Link and to offer the ultimate update service for football fanatics across the UK. WIN's proven track record in reliable text information delivery, coupled with the superior sports information supplied by TEAMtalk means that for the first time, this season, any mobile phone user on any network either pre-pay or contract can have access to this high-quality service". Bill Wilson, Chief Executive and Chairman, TEAMtalk, commented: "TEAMtalk is a market leader in content provision and as a result we have already captured a large percentage of the on and offline SMS market. Through the partnership between ourselves and WIN, we can ensure that The Link's customers are provided with the most in-depth, up to the minute coverage, on all teams in the English and Scottish leagues, direct to their phone". -Ends- All press enquiries: Midnight Communications (Business and trade media enquiries) Kirstie Young / Antony Mayfield Tel: 01273 666200 Email: WIN@midnight.co.uk Wireless Information Network (All other enquiries) Katie Hollier Tel: 01494 750 500 Email: KatieHollier@winplc.com TEAMtalk Susannah Wilson PR Assistant Tel: 0113 399 2068 Email: Susannah.Wilson@TEAMtalk.com Notes to Editors About WIN WIN, a private limited company, was founded in 1989. WIN has spent the last twelve years innovating and supplying mobile communications and has developed a reputation for being the fastest, most reliable developer of wireless applications in the industry. WIN counts the following organisations as successful users of its wireless solutions platforms: News International, Granada, Diageo and Dixons. The product range can be divided into three sections: * Marketing Channel Permission based wireless marketing campaigns undertaken. Bulk messaging, Mobile voting, Competitions, Sponsored content * Revenue Generating WIN develops products to act as a channel to sell content into the marketplace. Football results, Jokes, Horoscopes, Share prices, Celebrity Voicemail * Organisation Efficiency Customers can be sent time critical information direct to their phones. Employees can be sent the latest industry news Managers can keep employees updated on important internal developments Emails can be filtered and forwarded as text messages WIN currently employs 50 people at its offices in High Wycombe in the UK and is currently developing its position as a leading European provider of cross-network wireless solutions via the development of the WIN brand. About The Link The Link, part of Dixons Group plc, is the UK's number one specialist retailer of mobile communications. It has 276 high street stores nationwide, and is one of the fastest growing divisions of the Group. Ahead of SMS Sports services The Link has successfully launched value added services in the form of ringtones and graphics through its stores and on http://www.thelink.co.uk About TEAMtalk TEAMtalk, established in 1988, has evolved from providing fixed line telephony services to become a major provider of sports content and entertainment delivered to customers via the Internet, radio, TV, mobile and premium rate fixed line telephone and satellite networks. Bespoke content is distributed directly by TEAMtalk through its own sports portal, www.teamtalk.com, or sold to business partners for delivery via all major delivery channels. TEAMtalk covers all professional football teams in the UK, US, Germany and Sweden, in addition to over 250 top world teams across 60 countries. TEAMtalk writes over 5,000 stories each week on football alone, in addition to thousands of stories on other sports including cricket, golf, formula 1, horse racing, greyhound racing, rugby league and union and tennis. The Group's network of web sites attracts a loyal fan base of over 2.5 million unique users every month. Media Metrix has ranked TEAMtalk the top UK sports web site for 11 out of the last 13 months. The TEAMtalk Group has offices worldwide including in the UK, the US, Germany and Sweden. The team consists of over 520 staff, including 100 in-house journalists and 270 freelancers. 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