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Businesses spurn bespoke route demanding faster deployment and reliable e-commerce software for websites

e-InBusiness Limited, specialist in transactional e-commerce systems, has stated that 90% of its clients looking to implement web sites choose existing e-commerce software with enhancements, rather than the bespoke route.

Companies wanting to make their products available online are implementing transactional web sites working with companies like e-InBusiness to tailor existing e-commerce software. Adopting this approach enables companies to have working web sites up and running much faster than via the bespoke route.

Recent customers of e-InBusiness include, Merlin Entertainments’ new on-line store that enables visitors to buy tickets and unusual and macabre gifts for the “Dungeons” based in London, Edinburgh, York and Hamburg, as well as, the online yacht chandlery business of Oyster Marine, builders of high specification cruising yachts.

According to Chrissi Drunk, project manager at Merlin Entertainments, the owner of the four Dungeons :“We set e-InBusiness very tight deadlines, and they were very committed to meeting those deadlines.”

e-InBusiness has developed the sites based on INTERSHOP, a proven e-commerce package. Customers visiting the sites are able to browse products online and purchase items. e-InBusiness provided development consultancy to ensure that the sites are easy for customers to navigate and for staff to update and manage.

Richard Taylor, General Manager of Ltd commented, “It was crucial for us to have a site that looks great, has everything our clients would wish to buy, and yet is very easy to use. e-InBusiness has helped us to achieve these objectives.”

Bob Grindley, Commercial Director at e-InBusiness commented: ”Over 90% of our customers are coming to us having found the bespoke route for web site development complex and costly. Using an existing package with add-on enhancements – such as online payments - is a much faster and efficient way to deploy a working e-commerce site.

“It is more cost-effective, robust and reliable – and if many already use the package, the evidence of our customers is proof it is the best strategy,” he concluded.


Taken from an article by Bob Grindley, Commercial Director of
e-InBusiness. Call Andreina West on 01491 636191 for a copy.

About e-InBusiness
e-InBusiness Limited is a specialist e-commerce system builder, based in High Wycombe. The company enables organisations across the UK to sell their products on-line through the Internet. Clients use e-commerce systems from e-InBusiness to sell to both consumers and to other businesses.

e-InBusiness provides consultancy, web site design, software development, secure payment systems, reliable 24 x 7 hosting, training and support services. e-InBusiness is an accredited INTERSHOP partner.

For more information visit:
Or contact:

Bob Grindley/Michelle Robins
Tel: 01494 614530

Andreina West/Mary Phillips
PR Artistry Ltd
Tel: 01491 636191

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit