Publisher Turns To Digital Rights Management Specialist SealedMedia To Allow Them To Place Its Popular ‘York Notes’ Books Online
SealedMedia, the first company to provide a cross-media solution for dynamically securing and controlling content on the Internet, today announced that Pearson Education is using its digital rights management (DRM) technology. For the new school year, students will be able to revise for their exams online by downloading the popular York Notes revision books – read by more than eight million people – from the web.
York Notes (www.yorknotes.com) are the most popular literature study guides in the UK and can help students achieve exam success. For the first time ever, the books, covering everything from modern classics such as Orwell’s ‘Animal Farm’ to more traditional texts such as Shakespeare’s ‘A Midsummer Night’s Dream’, can be downloaded directly from the Internet. On the York Notes web site, students are guided through the simple steps required to access and print the downloadable book, which is in Adobe’s popular pdf format.
Using SealedMedia’s DRM technology that persistently protects online content (text, images, audio and video) using hard encryption that is only accessible once access has been granted by the publisher Pearson Education is able to protect the copyright of its ebooks. Licences for the downloadable books are then issued ensuring that only one copy of the electronic book is created with each purchase. If someone tries to pass along the content, as it is encrypted the next user will be required to obtain their own licence to view the content.
“We looked at a few DRM systems such as ContentGuard and Reciprocal before deciding on SealedMedia’s solution,” commented Product Development Director of Pearson Education, Mark Kench. “It fitted in best with our business plan of offering students the best resources to pass their exams whilst maintaining copyright control of our works. SealedMedia’s solution is able to adapt to different business models such as try-before-you-buy and pay-as-you-go to fit in with the needs of future students.”
Starting with popular titles for the UK’s national curriculum’s English Literature course, Pearson Education aims to roll the solution out on some of its key business and computing titles later this year. The project is initially targeting 16 to 19 year-old A-level students and 14-16 year-olds taking their GCSEs in the UK.
“We are very excited to be involved in helping to educate the youth of Britain through the medium of the Internet in line with the Government’s recent directive. It is no secret that children are comfortable working online so it made sense to allow them to access the York Notes books in the medium they prefer,” commented SealedMedia’s European Sales Director Tim Hodder. “Pearson Education was eager to protect copyright of its books online and that was where our DRM technology provided the strongest solution so that only those that had paid for access would be granted it.”
SealedMedia’s content sealing solution enables publishers to increase revenues using powerful Internet content distribution. SealedMedia provides robust and persistent protection for multiple types of digital content, including pdf, html, gif, jpeg, and MP3 audio (Quicktime MOV will be available in 2001). Online publishers can improve their marketing and sales impact with personalised rich-media offerings through use of SealedMedia’s content sealing and licensing solution. This enables them to mix and match media, generate licenses in real time to create new business models and opportunities, and ensures unauthorised access to content is prevented.
SealedMedia has been selected by leading online content vendors around the world who sell online books, newsletters, financial research, music and more in the emerging $100 billion eContent marketplace. SealedMedia has sales offices in San Francisco, Los Angeles, New York, Beaconsfield UK, Munich, and the Netherlands. SealedMedia’s clients include: Cavendish Legal Publishing, Pearson Education (UK and France), Xansa Consulting, Congressional Quarterly and ipicturebooks (part of Time Warner).
Further information on SealedMedia including interviews, reviews and photography – is available from Martin Brindley or Adrian Brophy at MCC International.
Tel: +44 (0) 1494 687200
MCC International Ltd
Martin Brindley/Adrian Brophy
Tel: + 44 (0) 1962 888100
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