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Affinity Internet Holdings unveils Affinity Affiliate Resource Centre


www.affinityarc.com


Affinity Internet Holdings plc today announces the launch of the Affinity
Affiliate Resource Centre (AARC). AARC is a sophisticated affiliate
marketing tool that bridges the gap between etailers and portals, allowing
etailers to make their links available to a large number of leading websites
and portals from one central location. Portals are able to choose from a
full selection of etailer links, banners, buttons and special promotions
across all shopping categories facilitating more online partnerships without
the need for multiple contracts. AARC users benefit from wider online
distribution, new revenue streams, reduced administration costs, and AARC
managed revenue invoicing for both portal and merchant.


The AARC features the unique mytaxi affiliate tracking solution developed
with Applied Psychology Research Ltd., providing real-time 24-hour access to
sales statistics via a password-protected area for both merchants and
portals. The tracking software delivers highly sophisticated reporting,
providing detailed information on transactions, enabling etailers and
portals alike to optimise their ecommerce offerings by responding to
real-time customer trends.


Nikki Redfern, Group Marketing Director of Affinity commented: "The key
differentiating aspect of the reporting software is not only the depth of
shopping data but also the ease of use for both ecommerce managers and
implementation with merchants."


Etailers and retailers registered with the AARC will also benefit from
having access to Affinity Internet Holdings' 3.million users from their
extensive network of brands, portals and ISP clients, including breathe, the
popular ISP and mobile lifestyle portal and mytaxi.com shopping portal.


Ms Redfern, also commented: "We have developed the AARC to give merchants
and portals total control over the online distribution, acquisition, and
tracking of their affiliate links.


"The AARC allows merchants and portals alike to increase revenue streams
from a range of embedded links, without having to negotiate different rates
with numerous vendors."



Ends



All press enquiries:

Midnight Communications (business and trade media enquiries)
Zoë Harley / Antony Mayfield
Tel: 01273 666200
Email: Affinity@midnight.co.uk

Affinity Internet Holdings (investor and general enquiries)
Nikki Redfern
Tel: 020 7670 1150
Email: nredfern@aih.co.uk


Notes to Editors


About Affinity


Affinity is a provider of white-label, Internet and telecoms services and
technologies to major brands, including Tiny Computers, Powergen, The Royal
Bank of Scotland and Egg. Founded in 1995 Affinity employs over 200 people
in Europe, Africa and the Asia-Pacific region and is listed on the London
Stock Exchange (UK:AIH).


Affinity Internet is the UK's biggest provider of Virtual Internet Service
Provision (VISP) having launched over 150 branded ISPs in the UK alone. It
offers a full range of SME and ISP packages through its client brands
including metered and un-metered, narrowband and broadband (ADSL).


Affinity Telecom offers brandable fixed and wireless telephony services as
well as a pioneering convergent billing platform based on the
industry-leading Geneva technology.


Affinity Commerce offers brandable web, mobile and iTV content, e-commerce,
software, portals and advanced customer relationship management (CRM)
services.


Affinity has built its technologies and services working with companies
regarded as the best in their respective fields, including strategic
partners: ICL, Cisco Systems, and ClientLogic. Other key relationships
include Cable & Wireless, British Telecom, Vodafone UK, Applied Psychology
Research (APR) and Synigence.

http://www.affinity.uk.com


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