AFFINITY LAUNCHES AFFILIATE MARKETING SERVICE WITH LIVE REPORTING Tuesday 11 September 2001 PDF Print Affinity Internet Holdings unveils Affinity Affiliate Resource Centre www.affinityarc.com Affinity Internet Holdings plc today announces the launch of the Affinity Affiliate Resource Centre (AARC). AARC is a sophisticated affiliate marketing tool that bridges the gap between etailers and portals, allowing etailers to make their links available to a large number of leading websites and portals from one central location. Portals are able to choose from a full selection of etailer links, banners, buttons and special promotions across all shopping categories facilitating more online partnerships without the need for multiple contracts. AARC users benefit from wider online distribution, new revenue streams, reduced administration costs, and AARC managed revenue invoicing for both portal and merchant. The AARC features the unique mytaxi affiliate tracking solution developed with Applied Psychology Research Ltd., providing real-time 24-hour access to sales statistics via a password-protected area for both merchants and portals. The tracking software delivers highly sophisticated reporting, providing detailed information on transactions, enabling etailers and portals alike to optimise their ecommerce offerings by responding to real-time customer trends. Nikki Redfern, Group Marketing Director of Affinity commented: "The key differentiating aspect of the reporting software is not only the depth of shopping data but also the ease of use for both ecommerce managers and implementation with merchants." Etailers and retailers registered with the AARC will also benefit from having access to Affinity Internet Holdings' 3.million users from their extensive network of brands, portals and ISP clients, including breathe, the popular ISP and mobile lifestyle portal and mytaxi.com shopping portal. Ms Redfern, also commented: "We have developed the AARC to give merchants and portals total control over the online distribution, acquisition, and tracking of their affiliate links. "The AARC allows merchants and portals alike to increase revenue streams from a range of embedded links, without having to negotiate different rates with numerous vendors." Ends All press enquiries: Midnight Communications (business and trade media enquiries) Zoë Harley / Antony Mayfield Tel: 01273 666200 Email: Affinity@midnight.co.uk Affinity Internet Holdings (investor and general enquiries) Nikki Redfern Tel: 020 7670 1150 Email: email@example.com Notes to Editors About Affinity Affinity is a provider of white-label, Internet and telecoms services and technologies to major brands, including Tiny Computers, Powergen, The Royal Bank of Scotland and Egg. Founded in 1995 Affinity employs over 200 people in Europe, Africa and the Asia-Pacific region and is listed on the London Stock Exchange (UK:AIH). Affinity Internet is the UK's biggest provider of Virtual Internet Service Provision (VISP) having launched over 150 branded ISPs in the UK alone. It offers a full range of SME and ISP packages through its client brands including metered and un-metered, narrowband and broadband (ADSL). Affinity Telecom offers brandable fixed and wireless telephony services as well as a pioneering convergent billing platform based on the industry-leading Geneva technology. Affinity Commerce offers brandable web, mobile and iTV content, e-commerce, software, portals and advanced customer relationship management (CRM) services. Affinity has built its technologies and services working with companies regarded as the best in their respective fields, including strategic partners: ICL, Cisco Systems, and ClientLogic. Other key relationships include Cable & Wireless, British Telecom, Vodafone UK, Applied Psychology Research (APR) and Synigence. http://www.affinity.uk.com For press ready photography please visit our image archive: www.prshots.com/?chid=2051 This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.