ID Data plc, the fast growing UK supplier of secure transaction systems and smart card services, today announces the Company has been awarded the exclusive contract to supply the cards for the relaunch of the Club Card programme for Tesco plc. The contract is worth an immediate £1.7 million.
ID Data was one of the original development partners at the start of Tesco’s Club Card programme in 1994. Tesco was the first retail company to launch a card loyalty scheme in the UK, an innovation other supermarkets and retail companies followed.
Tesco’s, the UK’s leading food retailer, has shown that customers welcome loyalty schemes. It has now decided to recard their client database and introduce a new look product using the inhouse technology and expertise of ID Data.
The project will be the largest ever single mailing, in either the retail or banking sectors, in the UK. In excess of 10 million mail packs will be distributed, each containing a fully personalised card and letter from Tesco that carry the customer’s new Club Card number.
In an earlier contract, ID Data was also contracted to supply the standard Tesco in-store point of sale products, which act as a mechanism to attract new club card members.
Lorna Vickery, Club Card Operations Manager of Tesco plc, commented: “This important redesign of the successful Club Card programme is necessary to further enhance the proposition to the customer, whilst retaining the credibility of the original brand. Tesco is pleased to be continuing to work with ID Data on the Club Card programme.”
Peter Cox, CEO of ID Data plc said on the awarding of the contract: “We are extremely pleased to continue our partnership with Tesco, particularly since
ID Data has been involved with the Club Card programme from its inception.”
For further information, please contact:
ID Data plc
Peter Cox, CEO
Tel: +44(0) 1536 207 000
Tesco UK plc
Lorna Vickery, Club Card Operations Manager
Tel: +44(0) 1992 632 222
Bankside Consultants Limited
Henry Harrison-Topham / Russell Elliott
Tel: +44(0)20 7444 4140
Notes to Editors:
ID Data plc:
ID Data plc is the UK’s largest supplier of secure transaction systems and smart card to the international telephony, banking, retail and secure access sectors. The Company strategy has moved from commodity products into value-added services and solutions, which has created a solid platform on which to build further growth. Clients include BT and C & W, Barclays Bank, Tesco, and Exxon Mobil. ID Data has formed agreements with major global corporations to ensure rapid market development as shown by their partnerships with Toshiba & Toppan, and Total Systems Inc. of the United States of America. ID Data has now delivered in excess of 60 million chip cards for the telephony sector. The Company was founded in 1988, and was listed on the AIM in October 2000.
Tesco UK plc:
Tesco was the first company to company to introduce a loyalty card scheme and ID Data has been supplying cards from the beginning of this scheme in 1994. Since the commencement of the Club Card programme Tesco has had fuel cards, staff cards and training cards produced.
At present, there are some 10 million Tesco Club Card holders. The mail out of ten million new Tesco Club Cards by ID Data will set a new world record and ID Data will gain accreditation for this in the Guinness Book of Records.
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