Affinity Internet today announced the launch of an exciting new range of
business tools and a variety of Internet access packages designed to meet
the needs of a small business. These new single and multi-user products
allow Affinity's existing client companies to offer high quality, excellent
value SME services to their customers, under their own brand name.
Affinity is offering a white label portal along with a choice of seven
Internet access packages. Users will be able to seamlessly migrate from
metered access to 'Fixed Cost' access (FRIACO) and on to Broadband ADSL and
Incorporated with the packages is a tailored range of services and
applications which include: domain name registration, fax2email, database
and time management applications, as well as the placement of product
catalogues online, the monitoring of site performance and traffic, live news
feeds, training and an online billing facility.
According to Oftel's Q4 2000 survey, there are over 3.7 million small
businesses currently operating in the UK, and as such demand for the new
services is expected to be high. Affinity's new SME service has been
developed in direct response to the needs of small businesses. The service
is an easy to use, competitively priced package with excellent
Affinity's clients can benefit from the service through increased revenue
streams and the ability to extend relationships with their SME customers
through loyalty, value and effective client relationship management.
Danny Sullivan, group director of Affinity Internet, commented: "SMEs are
disparate, making them a notoriously difficult market to crack. Through
offering a scaleable, tailored ISP service, our clients can effectively
market to this previously elusive audience. Affinity's new SME packages
offer a range of services specific to the needs of a small business, they
are not just a rehash of existing consumer packages."
All press enquiries:
Midnight Communications (business and trade media enquiries)
Zoë Harley / Antony Mayfield
Tel: 01273 666200
Affinity Internet Holdings (investor and general enquiries)
Tel: 020 7670 1150
Notes to Editors
Affinity is a provider of white-label, Internet and telecoms services and
technologies to major brands, including Tiny Computers, Powergen, the Royal
Bank of Scotland and Egg. Founded in 1995 Affinity employs over 200 people
in Europe, Africa and the Asia-Pacific region and is listed on the London
Stock Exchange (UK:AIH).
It comprises three main business divisions:
Affinity Internet is the UK's biggest provider of Virtual Internet Service
Provision (VISP) and has launched over 150 branded ISPs in the UK alone. It
offers a full range of SME and ISP packages through its client brands
including metered and un-metered, narrowband and broadband (ADSL).
Affinity Telecom offers brandable fixed and wireless telephony services as
well as a pioneering convergent billing platform based on the
industry-leading Geneva technology.
Affinity Commerce offers brandable web, mobile and iTV content, e-commerce,
software, portals and advanced customer relationship management (CRM)
Affinity has built its technologies and services working with companies
regarded as the best in their respective fields, including strategic
partners: ICL, Cisco Systems, and ClientLogic. Other key relationships
include Cable & Wireless, British Telecom, Vodafone UK, Applied Psychology
Research (APR) and Synigence.
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