AFFINITY INTERNET ENABLES BRAND PARTNERS TO TARGET UK SMALL BUSINESSES Friday 14 September 2001 PDF Print www.affinity.uk.com Affinity Internet today announced the launch of an exciting new range of business tools and a variety of Internet access packages designed to meet the needs of a small business. These new single and multi-user products allow Affinity's existing client companies to offer high quality, excellent value SME services to their customers, under their own brand name. Affinity is offering a white label portal along with a choice of seven Internet access packages. Users will be able to seamlessly migrate from metered access to 'Fixed Cost' access (FRIACO) and on to Broadband ADSL and WAP. Incorporated with the packages is a tailored range of services and applications which include: domain name registration, fax2email, database and time management applications, as well as the placement of product catalogues online, the monitoring of site performance and traffic, live news feeds, training and an online billing facility. According to Oftel's Q4 2000 survey, there are over 3.7 million small businesses currently operating in the UK, and as such demand for the new services is expected to be high. Affinity's new SME service has been developed in direct response to the needs of small businesses. The service is an easy to use, competitively priced package with excellent functionality. Affinity's clients can benefit from the service through increased revenue streams and the ability to extend relationships with their SME customers through loyalty, value and effective client relationship management. Danny Sullivan, group director of Affinity Internet, commented: "SMEs are disparate, making them a notoriously difficult market to crack. Through offering a scaleable, tailored ISP service, our clients can effectively market to this previously elusive audience. Affinity's new SME packages offer a range of services specific to the needs of a small business, they are not just a rehash of existing consumer packages." ~Ends~ All press enquiries: Midnight Communications (business and trade media enquiries) Zoë Harley / Antony Mayfield Tel: 01273 666200 Email: Affinity@midnight.co.uk Affinity Internet Holdings (investor and general enquiries) Nikki Redfern Tel: 020 7670 1150 Email: Nredfern@aih.co.uk Notes to Editors Affinity is a provider of white-label, Internet and telecoms services and technologies to major brands, including Tiny Computers, Powergen, the Royal Bank of Scotland and Egg. Founded in 1995 Affinity employs over 200 people in Europe, Africa and the Asia-Pacific region and is listed on the London Stock Exchange (UK:AIH). It comprises three main business divisions: Affinity Internet is the UK's biggest provider of Virtual Internet Service Provision (VISP) and has launched over 150 branded ISPs in the UK alone. It offers a full range of SME and ISP packages through its client brands including metered and un-metered, narrowband and broadband (ADSL). Affinity Telecom offers brandable fixed and wireless telephony services as well as a pioneering convergent billing platform based on the industry-leading Geneva technology. Affinity Commerce offers brandable web, mobile and iTV content, e-commerce, software, portals and advanced customer relationship management (CRM) services. Affinity has built its technologies and services working with companies regarded as the best in their respective fields, including strategic partners: ICL, Cisco Systems, and ClientLogic. Other key relationships include Cable & Wireless, British Telecom, Vodafone UK, Applied Psychology Research (APR) and Synigence. For press ready photography please visit our image archive: www.prshots.com This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.