GETFRANK DEVELOPS '//communicator' - AN EMOTIVE ONLINE CHAT TOOL TO MARKET SONY W.EAR HEADPHONES Monday 17 September 2001 PDF Print www.getfrank.com http://wear.sony.co.uk www.avision.org Brighton based interactive design agency, Getfrank, and A-Vision, have created a futuristic, emotion-based online communicator to support the marketing campaign for Sony's hugely successful w.ear range of headphones. Building on the phenomena of text messaging and chat rooms, Getfrank conceived the communicator tool as the ideal means by which to reach w.ear's target market of fashion conscious, mobile phone using teenagers aged 15-19. The w.ear //communicator marks some of Getfrank's most creative and original work to date. By using Macromedia Shockwave technology to provide emotion-based instant messaging functionality, the company has developed a site which allows users to chat online and invite friends to join them for a gossip in a private environment. The content of each message can be infused with emotion, using a blend of animation, sounds, images and colours to create a unique and absorbing chat interface and communication medium. The w.ear //communicator recognises symbols such as happy faces made from punctuation marks amongst the text, automatically giving the message an exultant theme with pleasant sounds, animation and images. Equally, angry or unhappy emotions can be expressed using the w.ear //communicator's options to add rain or melancholy sounds to the message. Iain Davidson, Senior Producer of Getfrank, said: "People are used to chatting online and sending text messages, and are always looking for new ways to introduce feeling to the experience. We have now created a tool which can do that online, capitalising on the market which currently sees one billion text messages sent each month." Fergus Jackson, Project Manager at A-Vision, commented: "With the youth market voraciously assimilating technology such as mobile phones and texting into their lives it is clear that new routes of communication are very important to them. We are very excited about the w.ear //communicator and are confident that it will become an important part of our target audiences life and prove to be a valuable marketing tool for Sony." Nick Maughan, Product Manager of Sony Personal Audio, said: "Sony w.ear headphones offer something different. They give consumers the opportunity to change the colour of the clip depending on their mood. We wanted to create a website that reflected this emotive concept and give consumers a way of communicating different messages. We feel confident that the //w.ear communicator will create great awareness for w.ear." For further information, please contact: Anna Greenaway/Stephen Green Midnight Communications Ltd. Tel: 01273 666200 E-mail: firstname.lastname@example.org Notes To Editors Getfrank Getfrank is a digital design studio specialising in the design and development of cross-platform digital media. A fast growing independent company, Getfrank was founded in 1999 and has since won the accolade of Best Online Marketing Campaign for its work for leading record label, EMI, in both 2000 and 2001. Getfrank offers solutions which help organisations communicate effectively, whether in an entertainment, marketing, brand development, strategic or information context. The company's team of exceptionally talented and highly experienced individuals have delivered high-quality solutions to clients including Channel 4, RCA, Sony and the Strategic Rail Authority. A-Vision A Vision is a brand consultancy which is rooted in a deep understanding of culture. Founded in 1994 and comprises an eclectic group of people from various disciplines including agency, client, TV, publishing, and research. A Vision creates Rewarding Brand Experiences (RBEs) - branded programming (TV / radio), print (books / magazines), events (spaces, workshops, 3D installations, exhibitions) & digital (web, ROMs etc ). In short branded spaces in any environment which reward people for spending time with them. "Tell me and I may forget, show me and I may remember, involve me and I will understand" Sony Sony is a registered trademark of the Sony Corporation Japan. This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.