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Call centre report shows Interactive Intelligence challenging traditional market leaders

London, UK (September 17, 2001): Interactive Intelligence Inc. (NASDAQ: ININ), a global developer of interaction management software, was listed as a visionary in a recently published report by analysts Gartner Inc.

The Call Centre Infrastructure Magic Quadrant 2001 report assesses major call centre vendors and places them in one of four quadrants: Leader, Challenger, Visionary or Niche Player. Interactive Intelligence was listed as a Visionary in the report, prepared by Gartner's research director, Bern Elliot and analyst, Kathleen Simpson.

Gartner defines ‘visionary vendors’ as vendors who have a clear vision of market direction and are focused on preparing for that, but can still improve in terms of optimising service delivery.

"Traditionally, the ACD has been the central factor in determining a vendor's overall ability to deliver a complete solution," Bern Elliot, research director for Gartner, said. "As can be seen in our magic quadrant, however, this is changing, with computer telephony vendors now competing effectively for the central call centre vendor role."

"We hope that our listing in Gartner's call centre magic quadrant helps affirm our reputation as a leading call centre vendor offering unique software products based on what should now be considered proven technology," Dr. Donald E. Brown, president and chief operating officer for Interactive Intelligence, said. "With a growing customer base already comprised of more than 750 global companies and a product suite that was developed from the start as an open, unified alternative to the architectural kluge of traditional telecom solutions, we are confident that our progress next year will be even more impressive."

Interactive Intelligence first released its interaction management software for contact centres in 1997. Its flagship product, Customer Interaction Center™ (CIC), replaces proprietary communication devices such as PBXs, automatic call distributors, interactive voice response systems, voice mail systems, fax servers, Web gateways and CTI middleware systems. CIC's open, unified architecture virtually eliminates the need for integration. Interactive Intelligence designed CIC to reduce start-up and maintenance costs, simplify administration and increase ease of customisation.

Interactive Intelligence offers CIC and a host of other interaction management software products through a global network of more than 150 resellers and distributors. Interactive Intelligence also provides a complete professional services organization devoted to fulfilling the unique needs of its partners and customers.

Gartner's permission to quote its Magic Quadrant should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner's opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner-defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources and the reader should not rely solely on the Magic Quadrant for decision-making. Gartner expressly disclaims all warranties, express or implied of fitness of this research for a particular purpose.

The Call Centre Infrastructure Magic Quadrant 2001 report is available for purchase at

About Interactive Intelligence Inc.

Interactive Intelligence Inc. (NASDAQ: ININ) is a global developer of interaction management software designed to automate communications for contact centers, enterprises, e-businesses and service providers. The company was founded in 1994 and, today, has a worldwide customer base of more than 750 companies. Based on an open, unified platform, the Interactive Intelligence product line was designed as a flexible and affordable alternative to traditional telecom solutions. The Interactive Intelligence product line is subject to multiple United States and international patents pending. Interactive Intelligence has won numerous awards, including Microsoft's 1998 Fastest Growing Independent Software Vendor's (ISV's) award, Red Herring's Top 100 Technology IPOs of 1999 and Software Magazine's 2000 Top 500 Software and Services companies. Interactive Intelligence's global headquarters are located in Indianapolis, IN, with European headquarters in Aix-en-Provence, France and Asia Pacific headquarters in Tokyo, Japan.

Interactive Intelligence can be reached at + 33 442 910 910 or

This release contains certain forward-looking statements that involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially are the following: rapid technological changes in the industry, volatility in the market price of the company's common stock; the company's ability to achieve profitability, to manage successfully its growth and increasingly complex third party relationships, to maintain successful relationships with its current and any new resellers, to maintain and improve its current products and to develop new products and to protect its proprietary rights adequately; and other factors described in the company's SEC filings, including the company's latest annual report on Form 10-K and its quarterly reports on Form 10-Q.

Copyright© 1994 - 2001 Interactive Intelligence Incorporated. All rights reserved. Interactive Intelligence®, Enterprise Interaction Center®, EIC™, Interaction Center™, Interaction Center Platform™, Customer Interaction Center™, CIC™, Service Interaction Center™, SIC™, Interaction Recorder®, Interaction Dialer™, Interaction Director™, e-FAQ™, Wireless Interaction Client™ and Mobilité™ are all trademarks or registered trademarks of Interactive Intelligence, Inc. All other products and company names should be considered servicemarks or trademarks of their respective companies.

Gwyneth Flatman / David Rowlands
Multimedia PRM
+44 (0)1291 626200

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