Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

RadView Benchmark Utilises Live Site to Test Performance of the Blue Martini eCRM Application Suite on Sun Microsystems’ Platform

BERKSHIRE, England (September 18, 2001) –Blue Martini Software, Inc. (NASDAQ: BLUE), and RadView Software Ltd. (NASDAQ: RDVW) today announced the successful completion of the first real-world external customer relationship management (eCRM) benchmark using a fully-functioning customer web site. Results of the benchmark, using RadView’s WebLOAD software, demonstrate unprecedented performance and scalability for customer and partner-facing eCRM applications from Blue Martini Software. In the benchmark, the Blue Martini eCRM application suite maintained sub-second response time – from page request to complete page load – while scaling up to 47,000 concurrent users and sub-two second response time with user loads significantly exceeding these levels.

The performance benchmark tested a retail customer site built on the Blue Martini application suite, with a catalogue of over one million stock keeping units (SKUs). The benchmark simulated realistic user scenarios and think-times and returned real pages in response to user requests and actions.

“Generating a volume of 47,000 concurrent users to test an application far exceeds the current average test size for an e-business environment, which typically simulates no more than 10,000 concurrent users,” said Billie Shea, director of research at Newport Group Inc, a leading performance testing analyst organisation.

“As one of the leading providers of testing solutions, RadView Software helps over 1200 customers and business partners manage the integrity, scalability and performance of their web applications,” said Dan Murphy, executive vice president of US Operations at RadView. “The Blue Martini Software benchmark on the Sun platform represents the most significant load test undertaken to date in the eCRM space. The breadth and depth of the application, running in a real-world environment, consistently performed and scaled, and we are pleased that our WebLOAD software was selected to drive this significant test.”

“We have experienced conversion rates that are 3 times the industry average and have retention rates above 50%. Our rapid growth requires the highly scalable and reliable eCRM applications and infrastructure that Blue Martini Software provides,” said Rowan Gormley, CEO at Virgin Wines, the UK's premier online wine retailer.

“Blue Martini Software provides the eCRM applications behind such high-volume web sites as Saks Fifth Avenue, Gymboree and Levi Strauss & Co,” said Chip Overstreet, vice president of corporate marketing and business development at Blue Martini Software. “These companies rely on the Blue Martini eCRM application suite to run mission critical aspects of their business. Competitive benchmarks require the use of realistic user responses, full content for pages and must be based on live scenarios. By meeting these criteria and more, this benchmark demonstrates the scalability of the Blue Martini application architecture in the real-world.”

“Sun customers recognise the need for massively scalable and highly reliable systems,” said Bob Delaney, Retail Industry Group manager at Sun Microsystems, Inc. “The Blue Martini eCRM application suite, running in a Sun environment, has again demonstrated the impressive scalability and high performance that businesses demand.”

Benchmark Test Methodology

The benchmark test was designed to capture the performance metrics of a high volume, rich content, real world site running on Blue Martini applications and was performed using the following parameters:

User model – the benchmark used scripted user behaviour modeled with a realistic distribution of time spent browsing, updating, buying, searching, waiting, etc. In between actions, the virtual user waits an amount of time ranging from 4 seconds to 10.5 minutes based on an industry standard “think time” distribution curve

Store size – the test used a real-web store with one million SKUs in inventory, more than 5 times larger than a typical large web store

Store design – real-world page design with multiple images per page

Response criteria – in the benchmark, WebLOAD measured response time from the moment the user clicks a link or button to the time when a full page is returned. The goal was to achieve sub-second responses across a wide range of load scenarios

Hardware configuration – the benchmark tested realistic hardware configurations that included load balancers, web servers, application servers and database servers. Tested horizontal scalability configurations with multiple instances of Blue Martini applications on multiple application servers

About RadView Software Ltd.

RadView(TM) Software Ltd. (NASDAQ: RDVW) develops Internet infrastructure solutions to facilitate and accelerate the successful implementation of high-performance, business-critical Web applications. With its award-winning products, RadView provides the Web application testing and analysis software of choice to some of the most demanding customers from major industries such as financial services, Internet technology and content, retail, manufacturing, telecommunication, health care and education. Corporate offices are located in Burlington, MA.

For more information call 1-888-RADVIEW or visit

About Blue Martini Software

Blue Martini Software delivers on the promise of CRM. With the Blue Martini 4 eCRM application suite, Blue Martini Software helps companies understand, target and interact with their customers and business partners across multiple touch points. The suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually to meet a specific business need, or as a complete suite for managing catalogues, content, transactions, campaigns, analysis and personalisation.

Blue Martini Software can be reached at 650-356-4000 or

Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. “RadView” and “WebLOAD” are trademarks of RadView Software, 7 New England Executive Park, Burlington MA 01803. Other product and company names may be the trademarks of their respective owners.

This news release regarding Blue Martini Software and RadView Software Ltd. includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software's applications; customisation, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are set forth in Blue Martini Software's filings and RadView Sofawre’s filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-Q for the quarter ended June 30, 2001.

These filings are available on a website maintained by the SEC at

These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should," "designed to" and other similar words and expressions. Blue Martini Software and RadView Software do not undertake an obligation to update forward-looking statements.

Natasha Dahanayake/Paul Rogers
The Weber Group Europe
Tel: 020 7240 6189

Alastair Martin
Blue Martini Software
Tel: 01344 747499

This press release was distributed by ResponseSource Press Release Wire on behalf of Golin in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit