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Fast-forward growth as Alterian opens offices in Chicago and Boston
and signs first US customer

LONDON –18 September 2001 – Alterian plc (LSE:ALN), a provider of column-based analysis technology, has expanded its European operations by opening offices in Chicago and Boston, North America. The company also announced its first US customer, Newark Electronics, an electronics components distributor.

Newark Electronics has implemented, in less than 60 days, the first component of its new customer behaviour solution using Alterian’s technology. The solution will enable Newark to rapidly access more than 15 gigabytes of customer-related data in order that it can be compared and analysed rapidly for behavioural patterns. Newark will use its new system to generate lists, track marketing campaigns and perform customer segmentation.

Commenting on the implementation, Steve Hopkins, assistant vice president, marketing, at Newark, says: “We were impressed with how fast we could deploy Alterian’s customer intelligence solution, which will help us get to the heart of customer lifestyle analysis. Using Alterian, we can now query our transaction database and derive critical insight into our customer’s behaviour with run times of seconds versus hours.”

Alterian’s North American headquarters includes a fully operational customer centre, training facilities and development lab. Its US operation employs more than 40 people in sales, marketing, operations and development.

“With strong growth in Europe and continued interest from partners and companies in North America, we have established an operation capable of meeting customer and partner demand,” said David Eldridge, CEO of Alterian. “We are aggressively developing both strategic partnerships and new customer opportunities. We expect that Newark Electronics is the first of many US businesses to use Alterian technology to underpin its critical customer intelligence solutions.”

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About Newark Electronics


Newark Electronics is one of North America's largest distributors of electronic components, test instruments, tools and wire, stocking over 150,000 products from 300 leading manufacturers. They supply everything from the basics to the newest innovations through their 48 branch offices, catalog, CD-ROM and Web site. Newark's UK parent company, Premier Farnell plc, (LSE: pfl NYSE: PFP) is a global distributor of electronic and industrial components servicing more than 100 countries and over 1.2 million customers.

For more information call Newark at 1-800-4-NEWARK (1-800-463-9275) or visit their Web site at: http://www.newark.com



About Alterian


Alterian [LSE: ALN] is a global software developer that markets column-based analysis technology. Alterian’s platform enables rapid application development of comparative data processing solutions and currently powers a wide range of applications, including customer intelligence, consumer dynamics, data mining, fraud detection and network traffic analysis solutions. Alterian’s development environment also makes it possible for companies to seamlessly integrate this new form of data processing into their existing operational systems and business workflow process.


Since 1997, Alterian has focused on building technology to address the needs of companies within markets that require quick decision making capabilities based upon iterative analysis of vast amounts of detail-level data. Alterian’s worldwide partner network builds, implements and customises solutions for many different markets. Alterian’s partner network is growing rapidly and includes several key partners, such as Accurate Business Solutions, Carlson Marketing Group, Claritas, Experian, CMG plc, Dimension Data, GB Information Management, Marketing Databasics, MarkIT Information Services, Microgen Kaisha, Occam, Prophit Share and Vertex.


Alterian’s international headquarters is located in Bristol in the UK, and its North American headquarters is based in Chicago in the USA. Alterian’s float, or initial public offering, was on the techMARK Index of the London Stock Exchange in July 2000.


For further information please contact:

Helen Jones
Alterian
hjones@alterian.com
+44 (0)117 970 3200


Michelle Halliday
Write Image
michelle@write-image.co.uk
+44 (0) 20 7959 5400

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